The soft power of Westeros and Middle Earth?
As the final series of Game of Thrones hits the screens, Insight looks at the soft power of invented worlds.
Soft power
Development aid and national interests
A new report calls for closer alignment of the UK’s aid spending with its foreign policy goals.
The beautiful game
A new report highlights the economic and social impact of the Premier League and its clubs to the UK.
Powers of attraction
The Global Perceptions 2018 report offers insight into how the attitudes of young people to the G20 nations shift over time.
Soft power superpowers
A new report and heatmap explores the huge recent growth of soft power activity by Asian nations.
Soft power superpowers
Research report: soft Power Superpowers explores the soft power of eight leading G20 states.
The value of trust
How trust is earned and why it matters.
The soft power of small nations
The international influence of devolved regions is becoming more significant. New research compares the soft power of small nations.
Soft power today: Measuring the effects
New research has found that promoting a nation’s culture and political ideals on the global stage brings significant economic and strategic advantages.
Arts, Culture and Soft Power
September 2017: How can the Arts contribute to shaping a nation’s soft power?