COVID-19 and soft power
Amidst an international public health crisis made more complicated by escalating great power rivalries we consider the implications of COVID-19 for the soft power of China, the USA and UK.
Soft power
The UK and Australia: Old friendships, new opportunities
The British Council’s Chief Executive in conversation with Australia’s High Commissioner to the UK on culture, trade and the future of the relationship between these two nations.
The UK is the most attractive country in the G20
The UK tops the world as the most attractive country for young people across the G20.
Soft power and COVID-19
Mona Lotten, Head of Policy Insight at the British Council discusses the impact of COVID-19 on soft power relationships with Jonathan McClory, Portland.
The sources of soft power: how perceptions determine the success of nations
The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.
The sources of soft power
The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?
‘Tusen Takk’ for the Christmas Tree!
Norwegian Christmas generosity shows how Soft Power can come in many forms.
Reading the tea leaves
Alison Baily looks at the rich and surprising history of the nation’s favourite beverage – and what it reveals about cultural contact and infusion.
Knowledge diplomacy
Knowledge Diplomacy’ is increasingly appearing in debates about the role of education internationally. We look at why.
The UK’s soft power challenge
The UK’s soft power pre-eminence is vital for its post-Brexit future, but increasingly being challenged. Insight looks at the latest evidence.