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Soft power

Image of globe in someones hands

Development aid and national interests

A new report calls for closer alignment of the UK’s aid spending with its foreign policy goals.

The beautiful game

A new report highlights the economic and social impact of the Premier League and its clubs to the UK.

Soft power superpowers

Research report: soft Power Superpowers explores the soft power of eight leading G20 states.

Powers of attraction

The Global Perceptions 2018 report offers insight into how the attitudes of young people to the G20 nations shift over time.

Photograph from the Beijing Summit of Forum on China-Africa Cooperation

Soft power superpowers

A new report and heatmap explores the huge recent growth of soft power activity by Asian nations.

The value of trust

How trust is earned and why it matters.

Art installation of Welsh rugby ball in a wall

The soft power of small nations

The international influence of devolved regions is becoming more significant. New research compares the soft power of small nations.

Soft power today: Measuring the effects

New research has found that promoting a nation’s culture and political ideals on the global stage brings significant economic and strategic advantages.

The Angel of the North sculpture

Arts, Culture and Soft Power

September 2017: How can the Arts contribute to shaping a nation’s soft power?

Cartoon of Gillray's musicians' supper

Everything that isn’t forbidden is allowed

Martin Rose gives a personal take on the importance of our national tradition of independent organisations, associations, and clubs to the UK’s culture and international influence.

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