The UK is the most attractive country in the G20
The UK tops the world as the most attractive country for young people across the G20.
Soft power
Soft power and COVID-19
Mona Lotten, Head of Policy Insight at the British Council discusses the impact of COVID-19 on soft power relationships with Jonathan McClory, Portland.
The sources of soft power: how perceptions determine the success of nations
The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.
The sources of soft power
The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?
‘Tusen Takk’ for the Christmas Tree!
Norwegian Christmas generosity shows how Soft Power can come in many forms.
Reading the tea leaves
Alison Baily looks at the rich and surprising history of the nation’s favourite beverage – and what it reveals about cultural contact and infusion.
The UK’s soft power challenge
The UK’s soft power pre-eminence is vital for its post-Brexit future, but increasingly being challenged. Insight looks at the latest evidence.
Knowledge diplomacy
Knowledge Diplomacy’ is increasingly appearing in debates about the role of education internationally. We look at why.
Exploring the value of the arts
Ian Thomas presents new evidence for the soft power impact for the UK of arts seasons and other forms of cultural engagement.
The soft power of Westeros and Middle Earth?
As the final series of Game of Thrones hits the screens, Insight looks at the soft power of invented worlds.