Soft power

As the UK Government’s Integrated Review nears its conclusion, Insight explores how soft power can play a deciding role in the UK’s international smart power strategy.

Amidst an international public health crisis made more complicated by escalating great power rivalries we consider the implications of COVID-19 for the soft power of China, the USA and UK.

International Higher Education contributes hugely to the UK’s economy and to its reputation abroad. Modelling the movements of future international students is an increasingly valuable art.

The British Council’s Chief Executive in conversation with Australia’s High Commissioner to the UK on culture, trade and the future of the relationship between these two nations.

The UK tops the world as the most attractive country for young people across the G20.

Mona Lotten, Head of Policy Insight at the British Council discusses the impact of COVID-19 on soft power relationships with Jonathan McClory, Portland.

The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?

The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.

Norwegian Christmas generosity shows how Soft Power can come in many forms.

Alison Baily looks at the rich and surprising history of the nation’s favourite beverage – and what it reveals about cultural contact and infusion.