The UK’s soft power challenge
The UK’s soft power pre-eminence is vital for its post-Brexit future, but increasingly being challenged. Insight looks at the latest evidence.
Soft power
Exploring the value of the arts
Ian Thomas presents new evidence for the soft power impact for the UK of arts seasons and other forms of cultural engagement.
The soft power of Westeros and Middle Earth?
As the final series of Game of Thrones hits the screens, Insight looks at the soft power of invented worlds.
Development aid and national interests
A new report calls for closer alignment of the UK’s aid spending with its foreign policy goals.
The beautiful game
A new report highlights the economic and social impact of the Premier League and its clubs to the UK.
Soft power superpowers
Research report: soft Power Superpowers explores the soft power of eight leading G20 states.
Soft power superpowers
A new report and heatmap explores the huge recent growth of soft power activity by Asian nations.
Powers of attraction
The Global Perceptions 2018 report offers insight into how the attitudes of young people to the G20 nations shift over time.
The value of trust
How trust is earned and why it matters.
The soft power of small nations
The international influence of devolved regions is becoming more significant. New research compares the soft power of small nations.