Next Generation Brazil
Next Generation Brazil explores the hopes, challenges, and resilience of the country’s largest youth generation, highlighting their role in shaping a better future.
Soft power
UK cultural diplomacy in Europe 1989-2025
A research collaboration to inform UK soft power strategy.
Alumni Voices 2025: UK Graduates, Global Influence
Round 2 of the Alumni Voices study concluded in 2025. Find out the key findings and read the report.
Strengthening UK Soft Power: Strategic Recommendations
Backed by 20 of the UK’s most influential independent organisations, the UK Soft Power Group’s new report outlines strategic recommendations to unlock the full potential of UK soft power.
Alumni Voices: Insights from International Graduates of UK Education 2024
We surveyed over 2,700 international graduates of a UK education in 2024 – find out what they told us about their study experience and their views of the UK.
A Cultural Relations Approach to Development: Why and how the British Council approach to development works
New report on the valuable approaches that Cultural Relations offer to delivering development programmes in ODA countries.
Soft power at a turning point, a comparative analysis
Comparing soft power and cultural relations approaches in 18 countries and the EU.
Eurovision 2023 research. Culture, place and partnership: the cultural relations of Eurovision
United by music? Researching the role of Eurovision 2023 and mega-events in peace, place, shared values, cultural relations, and 'soft power'.
Read our new research report
Global Perceptions 2023: how 18–34 year olds see the UK and the world
This repot explores what matters to young people and the nations they find attractive and trusted. Based on a survey of more than 19,000 people across the G20 nations.
UK/Ukraine Season of Culture
The Season programme was evaluated using OECD DAC criteria and UK soft power metrics, with data gathered through surveys, interviews, and programme records.