Soft power

Why soft power matters more than ever in an increasingly unstable world, and how trust, understanding and international cooperation can help build lasting peace.

At a time of increasing geopolitical uncertainty and competition for global influence, investing in cultural relations and the creative industries is not a peripheral activity.

Commissioned by the Scottish Government in partnership with the British Council, this report explores whether a dedicated cultural export service might be worth establishing.

The latest in the Alumni Voices longitudinal study series, which focuses on the experience and perceptions of international graduates of a UK education.

This analysis compares 25 countries and explores how they use cultural, educational, and diplomatic resources to build international influence.

The question of trust in soft power has never been more urgent or more complex. Three leading scholars reflect on what this means today.

What is the connection between UK schools, colleges, universities, and global influence? Hear from Michael Peak on the recent publication of the UK's International Education Strategy.

This report explores UK-Ireland arts and cultural connections. It makes suggestions to drive growth, insight and partnerships in the cultural ecosystem between Ireland and the four nations.

As more countries invest in global education, how can the UK maintain its advantage? This article examines what the latest Global Perceptions 2025 data means for the UK’s future influence.

As global tensions rise, trust in emerging powers is growing. This article explores what that means for the UK and why soft power and cooperation matter more than ever.