Soft power

Round 2 of the Alumni Voices study concluded in 2025. Find out the key findings and read the report.

Backed by 20 of the UK’s most influential independent organisations, the UK Soft Power Group’s new report outlines strategic recommendations to unlock the full potential of UK soft power.

We surveyed over 2,700 international graduates of a UK education in 2024 – find out what they told us about their study experience and their views of the UK.

New report on the valuable approaches that Cultural Relations offer to delivering development programmes in ODA countries.

Comparing soft power and cultural relations approaches in 18 countries and the EU.

United by music? Researching the role of Eurovision 2023 and mega-events in peace, place, shared values, cultural relations, and 'soft power'.
Read our new research report

This repot explores what matters to young people and the nations they find attractive and trusted. Based on a survey of more than 19,000 people across the G20 nations.

The Season programme was evaluated using OECD DAC criteria and UK soft power metrics, with data gathered through surveys, interviews, and programme records.

The UK Soft Power Group is a non-government group representing some of the UK’s premier soft power assets.

Research report: we explore soft power and cultural relations policies, approaches and institutions in 13 countries and the EU.