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Soft power

Strengthening UK Soft Power: Strategic Recommendations

Backed by 20 of the UK’s most influential independent organisations, the UK Soft Power Group’s new report outlines strategic recommendations to unlock the full potential of UK soft power.

Alumni Voices: Insights from International Graduates of UK Education

We surveyed over 2,700 international graduates of a UK education – find out what they told us about their study experience and their views of the UK.

Mozambican textile artwork pinned on hanging lines.

A Cultural Relations Approach to Development: Why and how the British Council approach to development works

New report on the valuable approaches that Cultural Relations offer to delivering development programmes in ODA countries.

Photo of sprkler

Soft power at a turning point, a comparative analysis

Comparing soft power and cultural relations approaches in 18 countries and the EU.

Eurovision 2023 research. Culture, place and partnership: the cultural relations of Eurovision

United by music? Researching the role of Eurovision 2023 and mega-events in peace, place, shared values, cultural relations, and 'soft power'.
Read our new research report

Global Perceptions 2023: how 18–34 year olds see the UK and the world

This repot explores what matters to young people and the nations they find attractive and trusted. Based on a survey of more than 19,000 people across the G20 nations.

UK/Ukraine Season of Culture

The Season programme was evaluated using OECD DAC criteria and UK soft power metrics, with data gathered through surveys, interviews, and programme records.

An old-fashioned weighing scale from Belgium

Soft power and cultural relations: a comparative analysis

Research report: we explore soft power and cultural relations policies, approaches and institutions in 13 countries and the EU.

TRUST spelled out in wooden blocks with letters on, white background with blue flowers

Trust in international relations, public diplomacy and soft power

Research report: at a time of declining trust levels globally, we examine the crucial role and fast-moving nature of trust in international relations, public diplomacy and soft power.

Soft power and a cultural relations approach to cultural heritage protection

Cultural heritage protection is a route to powerful and effective cultural relations by bringing partners together to protect, nurture, dignify and celebrate the source of identified value.

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The United Kingdom's international organisation for cultural relations and educational opportunities.
A registered charity: 209131 (England and Wales) SC037733 (Scotland).