Soft power

This analysis compares 25 countries and explores how they use cultural, educational, and diplomatic resources to build international influence.

The question of trust in soft power has never been more urgent or more complex. Three leading scholars reflect on what this means today.

What is the connection between UK schools, colleges, universities, and global influence? Hear from Michael Peak on the recent publication of the UK's International Education Strategy.

This report explores UK-Ireland arts and cultural connections. It makes suggestions to drive growth, insight and partnerships in the cultural ecosystem between Ireland and the four nations.

As more countries invest in global education, how can the UK maintain its advantage? This article examines what the latest Global Perceptions 2025 data means for the UK’s future influence.

Global Perceptions 2025 study reveals that young people prize democratic values while the appeal of authoritarian states is rising. What does this shift mean for the future?

As global tensions rise, trust in emerging powers is growing. This article explores what that means for the UK and why soft power and cooperation matter more than ever.

By surveying and interviewing UK TNE graduates, this study explores the impact of UK TNE on alumni and the local environments where they live and work.

A research collaboration to inform UK soft power strategy.

Round 2 of the Alumni Voices study concluded in 2025. Find out the key findings and read the report.