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Soft power

Shadows of people in an art space

Cultural Mobility and Connection: Ireland and the Four Nations of the UK

This report explores UK-Ireland arts and cultural connections. It makes suggestions to drive growth, insight and partnerships in the cultural ecosystem between Ireland and the four nations.

A young person on the street.

The impact of international study on perceptions

As more countries invest in global education, how can the UK maintain its advantage? This article examines what the latest Global Perceptions 2025 data means for the UK’s future influence.

A young woman look intensly at the camera.

Freedom, frustration, and the future: youth perceptions of democracy

Global Perceptions 2025 study reveals that young people prize democratic values while the appeal of authoritarian states is rising. What does this shift mean for the future?

A viw of the Forbidden City in China

Influence and attraction in a multipolar world

As global tensions rise, trust in emerging powers is growing. This article explores what that means for the UK and why soft power and cooperation matter more than ever.

Two female students smiling and talking

Understanding the impact of transnational education: insights from UK TNE alumni

By surveying and interviewing UK TNE graduates, this study explores the impact of UK TNE on alumni and the local environments where they live and work.

Four young adults are sitting together on outdoor stone steps, smiling and relaxed. They appear diverse in style and background. The background shows a city street with historic-style buildings and a lamppost.

Next Generation Brazil

Next Generation Brazil explores the hopes, challenges, and resilience of the country’s largest youth generation, highlighting their role in shaping a better future.

Looking through a stained glass window to European rooftops

UK cultural diplomacy in Europe 1989-2025

A research collaboration to inform UK soft power strategy.

Asian student in a row smiling in his graduation ceremony

Alumni Voices 2025: UK Graduates, Global Influence

Round 2 of the Alumni Voices study concluded in 2025. Find out the key findings and read the report.

Strengthening UK Soft Power: Strategic Recommendations

Backed by 20 of the UK’s most influential independent organisations, the UK Soft Power Group’s new report outlines strategic recommendations to unlock the full potential of UK soft power.

Alumni Voices: Insights from International Graduates of UK Education 2024

We surveyed over 2,700 international graduates of a UK education in 2024 – find out what they told us about their study experience and their views of the UK.

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The United Kingdom's international organisation for cultural relations and educational opportunities.
A registered charity: 209131 (England and Wales) SC037733 (Scotland).