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Soft power

Soft power and a cultural relations approach to cultural heritage protection

Cultural heritage protection is a route to powerful and effective cultural relations by bringing partners together to protect, nurture, dignify and celebrate the source of identified value.

A woman writing on a map drawn on a wall

British Council’s Global Perceptions Survey 2021

The Global Perceptions 2021 mini-report gauged the perception of the UK and other leading nations among young people in 20 countries.

Brand Britain Wins

Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.

Nairobi city scape

A decade of opportunity for an ambitious Global Britain

New report from the British Council APPG calls for an ambitious, sophisticated and well-funded soft power strategy to support UK trade, diplomacy and leadership over the next decade.

Sun rise over the Seven Sisters hills

Global Britain: the UK’s soft power advantage

At this crucial turning point we offer new insight into the UK’s standing in the eyes of young people around the world.

Indigo graphic with lighter indigo rhombus

Global Britain: the UK’s soft power advantage

The Global Perceptions 2020 report reveals how the UK and other countries rate in the eyes of the next generation of young people.

Two men walking in front of a colourful wall in India

Culture, climate change and co-operation in a networked world

As the UK prepares to host COP26, new research and events show how soft power can help foster dialogue and agreement on climate change.

Young people have a discussion in an art gallery

Building resilient bilateral relations for a more competitive world

New research highlights the unique role that cultural relations plays in maintaining dialogue and co-operation between nations during challenging times.

Two men walking in front of a colourful wall in India

The Big Conversation Climate Change

Research report: study providing insight on values and attitudes towards climate change among the populations of China, India, Japan and Mexico.

Earth above the lunar surface

Global Britain in a competitive age

Alistair MacDonald, Senior Policy Advisor at the British Council considers the implications of the Integrated Review for the UK’s soft power.

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