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Soft power

Image of world map

British Council annual lecture 2016

In the British Council Annual Lecture, Sir Ciarán Devane discusses the importance of cultural connections, and some of his predictions for the big issues of tomorrow.

Elderly man with hands raised

All the world's

Research report: how Shakespeare is viewed around the globe and the role his work can play to support the UK’s soft power.

Two fashion models

The power of fashion

London Fashion Week underlines the UK's strength in fashion. We look at what clothing does for the UK's influence and prosperity and the enduring links between fashion and soft power.

Portrait of Winston Churchill

Churchill, culture and soft power

50 years after his death, a report examines the lessons that tomorrow's world leaders can learn from a statesman who understood the power of persuasion.

Shakespeare

Shakespeare lives

Shakespeare is taught in half the world's classrooms. At the launch of a major programme of celebrations, we reveal how a man dead for 400 years is still the UK's greatest ambassador abroad.

Rugby ball foreground, with Tower Bridge behind

Playing the game: the soft power of sport

Following the summer’s Ashes triumph and with the UK hosting the Rugby World Cup, we look at how sport can help further the UK’s international influence.

As others see us

Culture, attraction and soft power.

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The United Kingdom's international organisation for cultural relations and educational opportunities.
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