Trust in international relations, public diplomacy and soft power
Research report: at a time of declining trust levels globally, we examine the crucial role and fast-moving nature of trust in international relations, public diplomacy and soft power.
Soft power
Brand Britain Wins
Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.
British Council’s Global Perceptions Survey 2021
The Global Perceptions 2021 mini-report gauged the perception of the UK and other leading nations among young people in 20 countries.
Soft power and a cultural relations approach to cultural heritage protection
Cultural heritage protection is a route to powerful and effective cultural relations by bringing partners together to protect, nurture, dignify and celebrate the source of identified value.
A decade of opportunity for an ambitious Global Britain
New report from the British Council APPG calls for an ambitious, sophisticated and well-funded soft power strategy to support UK trade, diplomacy and leadership over the next decade.
Building resilient bilateral relations for a more competitive world
New research highlights the unique role that cultural relations plays in maintaining dialogue and co-operation between nations during challenging times.
Global Britain: the UK’s soft power advantage
The Global Perceptions 2020 report reveals how the UK and other countries rate in the eyes of the next generation of young people.
Global Britain: the UK’s soft power advantage
At this crucial turning point we offer new insight into the UK’s standing in the eyes of young people around the world.
Culture, climate change and co-operation in a networked world
As the UK prepares to host COP26, new research and events show how soft power can help foster dialogue and agreement on climate change.
The Big Conversation Climate Change
Research report: study providing insight on values and attitudes towards climate change among the populations of China, India, Japan and Mexico.