The Study UK: Discover You campaign is designed to promote the benefits of UK education internationally and support the objectives of UK universities. The campaign is led and delivered by the British Council as a key element of the UK Government’s GREAT Britain Campaign to promote the UK as a destination for study, tourism and business.
Our aim is that a UK higher education becomes the first choice for international students. The campaign showcases a united, open, outward-looking UK higher education sector that is respected and thriving on the world stage, supporting jobs and the economy in the UK. In addition, by increasing access and opportunity to a world-class education in ODA countries, alumni of a UK education return home to transform lives, communities and countries and, provide the inspiration and motivation to vitalise the next generation of students.
Strategic priorities for 2018/19
- To increase student awareness and engagement
- To increase sector engagement
- To increase alumni engagement
- To increase agents and counsellors engagement
- To develop new products to promote UK education i.e. MOOCs