Background
Study UK is a global campaign that promotes the UK as the first-choice study destination to international students and their influencers. It is the UK’s only national-level campaign that showcases the UK’s outstanding higher education offering and the life-changing opportunities it brings. “Study UK is led and delivered by the British Council in partnership with the UK government’s GREAT Britain campaign. An advisory group consisting of UK sector representatives ensures the Study UK campaign fulfils its core purpose and supports the interests of the UK higher education sector.
Our campaign is led by digital advertising and our aim is to raise awareness of the UK’s educational offering and to drive consideration and further engagement. Currently, our priority markets are China, India, Indonesia, Malaysia, Thailand and Turkey. Supporting activity ranges from talks, exhibitions and pre-departure briefings, to free online courses that attract thousands of participants to learn about the UK student experience. The annual Study UK Alumni Awards programme celebrates success stories of UK alumni from all over the world.
As a key asset, we maintain the Study UK website, which provides comprehensive information about all aspects of studying in the UK. We also run a dedicated campaign newsletter. Our aim is to help international students make an informed decision on where to apply and how to prepare for a UK education.
Impact
Launched in 2016, our campaign has engaged more than 20 million people, driving up international student enrolment in the UK, and the academic, cultural and economic benefits achieved through inward student mobility. In a 2018 survey of international students in the UK, 14 per cent of respondents recalled being in contact with our Study UK campaign before coming to the UK, as a result of which three quarters took action.
Since September 2018 alone, we have generated more than 22,000 direct leads for UK higher education institutions through the campaign’s University Finder Tool. This search tool allows users to find universities or colleges based on their requirements, such as by subject, level of study, and institution type.
For more details about the campaign’s impact in 2018/19, please see the evaluation report available in the download section at the bottom of this page.
Engagement opportunities
With engagement from the UK higher education sector, we can have even more impact and help promote a UK education offer that is coordinated, attainable and unique, while still highlighting the diversity of the UK student experience. By engaging with the campaign, you can benefit from Study UK’s international profile to boost student recruitment. You can also showcase your institutions’ graduate outcomes, thereby further strengthening the UK’s reputation as a world-class study destination.
Make the Study UK campaign work for you by taking advantage of the engagement opportunities below. All UK higher education institutions are warmly invited to join.
Instagram Takeovers
Arrange a one-day takeover of our Study UK Instagram, which has 15,000 followers and growing.
For more information, please see the brief in the downloads section below.
Facebook Live
Take part in a Study UK Facebook Live event. Our page has more than 500,000 followers.
For more information, please see the brief in the downloads section below.
Massive Open Online Courses (MOOCs)
Share our range of free online courses with your contacts, including MOOCs for prospective students, recent graduates, and education advisors.