Study UK is a global campaign that promotes the UK as the first-choice study destination to international students and their influencers. It is the UK’s only national-level campaign that showcases the UK’s outstanding higher education offering and the life-changing opportunities it brings. Study UK is led and delivered by the British Council in partnership with the UK government’s GREAT Britain campaign. An advisory group consisting of UK sector representatives ensures the Study UK campaign fulfils its core purpose and supports the interests of the UK higher education sector.

Our campaign is led by digital advertising and our aim is to raise awareness of the UK’s educational offering and to drive consideration and further engagement. Currently, our priority markets are China, India, Indonesia, Malaysia, Thailand and Turkey. Supporting activity ranges from talks, exhibitions and pre-departure briefings, to free online courses that attract thousands of participants to learn about the UK student experience. The annual Study UK Alumni Awards programme celebrates success stories of UK alumni from all over the world. 

As a key asset, we maintain the Study UK website, which provides comprehensive information about all aspects of studying in the UK. We also run a dedicated campaign newsletter. Our aim is to help international students make an informed decision on where to apply and how to prepare for a UK education. 


Launched in 2016, our campaign engages millions of individuals every year, driving up international student enrolment in the UK and the academic, cultural and economic benefits achieved through inward student mobility. In a 2018 survey of international students in the UK, 14 per cent of respondents recalled being in contact with our Study UK campaign before coming to the UK, as a result of which three quarters took action. 

Every year, the campaign generates thousands of direct leads for UK higher education institutions through the campaign's University Finder Tool. This search tool allows users to find universities or colleges based on their requirements, such as by subject, level of study, and institution type.

Engagement opportunities

With engagement from the UK higher education sector, we can have even more impact and help promote a UK education offer that is coordinated, attainable and unique, while still highlighting the diversity of the UK student experience. By engaging with the campaign, you can benefit from Study UK’s international profile to boost student recruitment. You can also showcase your institutions’ graduate outcomes, thereby further strengthening the UK’s reputation as a world-class study destination. 

Make the Study UK campaign work for you by taking advantage of the engagement opportunities below. All UK higher education institutions are warmly invited to join.

Instagram Takeovers

Arrange a one-day takeover of our Study UK Instagram

For more information, please see the brief in the downloads section below.

Facebook Live

Take part in a Study UK Facebook Live event

For more information, please see the brief in the downloads section below.

Massive Open Online Courses (MOOCs)

Share our range of free online courses with your contacts, including MOOCs for prospective students, recent graduates, and education advisors.

Study UK: Prepare to Study and Live in the UK

This free online course allows incoming international students to familiarise themselves with the UK’s education system prior to their arrival, in addition to providing practical advice on the UK student experience. 

Why not encourage your incoming international students to register?


Study UK: a Guide for Education Agents

This free online course is aimed at education agents and other professionals working with international students who would like to receive the latest information about the UK as a study destination and useful tools to assist them in their work.

Please encourage your network of education agents and other relevant contacts to register.


Study UK: Preparing for work

This free online course will help UK alumni and graduates boost their employability and career development. 

Share this great learning opportunity with your network of international alumni and recent graduates.


Study UK: learn online with a UK university

Our annual campaign promotes free online courses from across the UK to enable international students to get a taste of a UK education. 

Get in touch to learn more about how you can feature your institution’s digital offering in the campaign.


Study UK Alumni Awards

Since 2015, our annual Study UK Alumni Awards have been celebrating the outstanding achievements of international UK alumni, showcasing the value of a UK education and its impact on individuals and local communities. 

Delivered in partnership with more than 140 UK institutions and in more than 120 countries, our Study UK Alumni Awards are a great opportunity to find and celebrate alumni success stories. These stories highlight your graduate outcomes, connecting you to more of your alumni and raising your international profile, with global audience reach of more than 100 million each year.

Visit our Study UK Alumni Awards webpage for more information, including how to nominate candidates.

Visual Assets

A range of campaign assets – including videos and images – are available if you would like to leverage the Study UK campaign in your own marketing initiatives to further boost your institution’s international profile. For any brand enquiries, please get in touch at 

More information

For more information about any of the above activity or opportunities, please contact 

If you would like to receive email notifications from the British Council about the latest news, events and opportunities in international higher education, including the Study UK campaign, please register for our HE Digest newsletter.

If you are looking for information about our International Education Services, please visit the IES website.