Brand Britain Wins
Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.
Trust and dialogue
British Council’s Global Perceptions Survey 2021
The Global Perceptions 2021 mini-report gauged the perception of the UK and other leading nations among young people in 20 countries.
Global Britain: the UK’s soft power advantage
At this crucial turning point we offer new insight into the UK’s standing in the eyes of young people around the world.
Building resilient bilateral relations for a more competitive world
New research highlights the unique role that cultural relations plays in maintaining dialogue and co-operation between nations during challenging times.
Global Britain: the UK’s soft power advantage
The Global Perceptions 2020 report reveals how the UK and other countries rate in the eyes of the next generation of young people.
Cultural relations, dialogue and co-operation in an age of competition
Research report: we explore the role that cultural relations plays in more challenging contexts in building a resilient platform for dialogue and co-operation between nations.
The power of experience and shared values
Our outgoing chief executive Sir Ciarán Devane reflects on the role of cultural relations in strengthening trust and co-operation in a changing world.
World Questions
Discover how free, frank democratic debates around the globe have continued through COVID-19 through the BBC World Service partnership with the British Council, BBC World Questions.
Germany: the future of the past
Director Germany, Paul Smith shares his insights of the country and explores how the past informs the views and hopes of the next generations.
The sources of soft power
The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?