The sources of soft power: how perceptions determine the success of nations
The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.
Trust and dialogue
Diversity in all its diversity
People everywhere say they want diversity. But this may mean different things. International engagement requires understanding of this area and practicing what we preach.
The truth about trust
Many believe trust is declining in a 'post-truth' world. But is this really true? And is it a good thing? Insight looks at the evidence.
Knowledge diplomacy
Knowledge Diplomacy’ is increasingly appearing in debates about the role of education internationally. We look at why.
The UK’s soft power challenge
The UK’s soft power pre-eminence is vital for its post-Brexit future, but increasingly being challenged. Insight looks at the latest evidence.
Harry Potter and the drivers of trust
Why Harry Potter is a leading emissary of British attractiveness and values, and his little-known link with the British Council.
Development aid and national interests
A new report calls for closer alignment of the UK’s aid spending with its foreign policy goals.
Powers of attraction
The Global Perceptions 2018 report offers insight into how the attitudes of young people to the G20 nations shift over time.
Soft power superpowers
Research report: soft Power Superpowers explores the soft power of eight leading G20 states.
On trust
New British Council research explores the importance of trust to the UK's future prosperity. Alice Campbell-Cree, author of the report, discusses the findings.