Our latest study Global Perceptions 2023: How 18 to 34 year olds see the UK and the world, explores what matters to young people and the nations they find attractive and trustworthy.
Now in its sixth edition since 2016, the report provides a detailed picture of intentions to engage with education, arts and culture, and tourism across the G20 member states. Understanding how young people perceive the world’s leading nations allows us to identify where states might leverage their influence, deepen connections, and build trust, whether to address international challenges like climate change or facilitate conflict resolution.