A young child playing with lego
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Soho Impact

Creativity is a common thread across British Council’s work. In our work in the arts and education, we are constantly seeking to encourage innovation and progress. 

Creativity has been shown to play a key role in childhood development, entrepreneurial activities and long-term economic growth. In the 21st century, creativity is only becoming more important; chief human resources and strategy officers from leading global employers feel that it will be the third most important skill for employability in 2020, according to a World Economic Forum report from 2016. Nevertheless, we still have a limited understanding of how individuals become creative, or how this might change in the digital age. 

One of the ways in which creativity can be developed is through creative play. Whether it is playing with toy bricks, drawing, inventing or dancing, using imagination to create something new provides a crucial opportunity to develop essential, transferable skills. How can we ensure that we continue to foster opportunities for creative play, and why is this important? 

Over the next nine months, in partnership with Soho Impact, we will explore creativity and creative play by bringing together a community of researchers, thought leaders and innovators from a range of sectors, to understand how they use creativity in their lives and their work. Explore the articles below to find out more.