Soft power

This analysis compares 25 countries and explores how they use cultural, educational, and diplomatic resources to build international influence.

The question of trust in soft power has never been more urgent or more complex. Three leading scholars reflect on what this means today.

Round 2 of the Alumni Voices study concluded in 2025. Find out the key findings and read the report.

Backed by 20 of the UK’s most influential independent organisations, the UK Soft Power Group’s new report outlines strategic recommendations to unlock the full potential of UK soft power.

We surveyed over 2,700 international graduates of a UK education in 2024 – find out what they told us about their study experience and their views of the UK.

New report on the valuable approaches that Cultural Relations offer to delivering development programmes in ODA countries.