Our Global Perceptions study explores what matters to young people – their views of the world and their aspirations for the future. The study has been running since 2016 and offers trend data on how young people view the attractiveness and trustworthiness of the different G20 countries. The study also provides data on the issues and values they think are the most important, and their experiences and future intentions to engage with education, arts and culture, tourism, and business and trade in the different G20 member states. 

Global Perceptions research reports and insight articles

A viw of the Forbidden City in China
November 2025

Influence and attraction in a multipolar world

As global tensions rise, trust in emerging powers is growing. This article explores what that means for the UK and why soft power and cooperation matter more than ever.

A young person on the street.
November 2025

The impact of international study on perceptions

As more countries invest in global education, how can the UK maintain its advantage? This article examines what the latest Global Perceptions 2025 data means for the UK’s future influence.

December 2021

Brand Britain Wins

Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.

In depth reports