Next Generation Pakistan is a significant national research study which comprehensively examines the perceptions of the country’s young population between the ages of 16 and 34 with specific focus on their views, values, beliefs, and actions. It assesses in detail the challenges which Pakistan’s youth face today, how it impacts their choices and decisions, and the efforts they are undertaking to transform and better their lives. 

The project aims to ignite a critical conversation on what are the needs of the country’s young citizens, and how the country’s institutions could transform and adapt in order to realise their potential. The project was an extensive effort in mixed methods research, utilising a combination of evaluating existing research, interviews and consultations with prominent practitioners and experts, and nationwide field research comprising focus groups and surveys with youth from all regions and strata of society.

A special Youth Task Force composed of senior and young thought leaders with expertise in areas relevant to youth engagement, provided much needed context and insight to support the research. Our approach was to provide young Pakistanis with the opportunity to openly and honestly express their concerns, fears, hopes, and dreams. Nearly four thousand young people from all walks of life participated, allowing for a holistic and accurate picture of the country’s diverse and largest demographic cohort. The results of the study have been enlightening. 


Zafar, U., Abdulsattar, B., & Khalid, A. (2023). Next Generation Pakistan. British Council.

About Next Generation

The Next Generation programme is part of the British Council’s commitment to exploring youth voice and choice. The global research programme is initiated in countries that are experiencing a period of significant change, with the purpose of ensuring that young people’s voices are heard and their interests properly represented in decisions and policies affecting their lives.

The research projects aim to examine young people’s views on education, employment, lifestyle, their degree of international engagement and their opinions on the wider world. The research provides an insight on youth attitudes and aspirations to better influence policies targeted at youth populations.