The sources of soft power: how perceptions determine the success of nations
The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.
United Kingdom
The sources of soft power
The UK has a new government with a new mission: to promote a truly Global Britain. Soft power must play a vital role. But what are the most effective components of soft power?
British Council celebrates 85 years as the UK’s cultural relations organisation
The British Council turns 85 this month. From humble beginnings in 1934, we now have offices in 108 countries, creating opportunities, making connections, and building trust for the UK.
Crossing Points: UK-Australia / New Zealand / Pacific
Essay collection: islands in the stream – the UK’s relations with Australia, New Zealand and the Pacific region explored.
Diversity in all its diversity
People everywhere say they want diversity. But this may mean different things. International engagement requires understanding of this area and practicing what we preach.
Reading the tea leaves
Alison Baily looks at the rich and surprising history of the nation’s favourite beverage – and what it reveals about cultural contact and infusion.
The UK as champion of emerging creative economies
New research explores the value of the UK’s support for creative industries in emerging economies.
The UK’s soft power challenge
The UK’s soft power pre-eminence is vital for its post-Brexit future, but increasingly being challenged. Insight looks at the latest evidence.
Harry Potter and the drivers of trust
Why Harry Potter is a leading emissary of British attractiveness and values, and his little-known link with the British Council.
Knowledge diplomacy
Knowledge Diplomacy’ is increasingly appearing in debates about the role of education internationally. We look at why.