Indigo graphic with lighter indigo rhombus
July 2021

Global Britain: the UK’s soft power advantage

The Global Perceptions 2020 report reveals how the UK and other countries rate in the eyes of the next generation of young people.

  • Soft power
  • Trust and dialogue
  • Youth voices
  • United Kingdom
  • Multiple regions
  • Research report
  • Research series
Sun rise over the Seven Sisters hills
July 2021

Global Britain: the UK’s soft power advantage

At this crucial turning point we offer new insight into the UK’s standing in the eyes of young people around the world.

  • Soft power
  • Trust and dialogue
  • Youth voices
  • United Kingdom
  • Multiple regions
  • Insight article

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