The GREAT Entrepreneur project

Lifecycle
2013 to 2014
Country Senegal

The GREAT Entrepreneur project is a partnership between the British Council, the British Embassy and Nestlé. We encourage young people to start thinking innovatively about business, and reward them for ideas that have business and social value.

Young entrepreneurs present their business ideas on television, which are then judged by local business experts and the public, who can vote via SMS. During its first year, the show reached over five million young people through television, mobile phones and social media.