Thursday 07 April 2016

Launching on 7th April 2016, Learning Time with Timmy 2 is the second app in the Learning Time with Timmy series developed by the British Council and Aardman, the animation studio behind Wallace and Gromit and Shaun the Sheep, and is designed to inspire children to learn English as a second language. 

Since the first Learning Time with Timmy app launched in February 2015, it has been downloaded over 10,000 times, and played over 140,000 times all over the world. Indonesia, Spain, Denmark, Norway, Sweden, Malaysia and France were all in the top ten best-performing countries.

Surprisingly a third (30%) of the total downloads came from the UK, suggesting that native English speakers also find it a useful way to learn English. The British Council and Aardman have struck a balance of developing an educational app that works just as well for children learning English as their first language, as it does for those learning it as a second language.  

Learning Time with Timmy 2 invites children to join Timmy and his friends in the nursery for fun games that have been specially designed to introduce children to English. The animated characters encourage children to keep playing, helping to engage them and enhancing their concentration skills as well as engaging in cognitively demanding tasks like sorting and classifying; universal skills that are essential for the development of all two to six year olds.   

Neil Ballantyne, Mobile Learning Manager at the British Council, says;

“We were delighted to see the app do so well in English-speaking countries as well as for children who are learning English as a second language. Our experience and expertise tells us that whether they are learning their mother tongue or a second language, very young children approach learning a language in the same way. Ultimately we’re reassured to see that parents find the app as relevant for English native-speaking children aged two to four as they do for non-native speakers who might start learning English as a second language a little later at aged four to six. Our second Learning Time with Timmy app is designed to enable children to listen and practise new words and we have consciously made it a more challenging app, in response to children and parents’ feedback and to extend the learning in the original app”.   

The app features an expanded reward section, so after completing a stage in a game, children are awarded videos, stickers and sticker play areas. This gives them an incentive to keep returning to the app where they can learn more English words, unlock more rewards and have even more fun! 

Parents can be confident their children are in safe hands as Learning Time with Timmy 2 does not feature any in-app purchases or advertisements. This makes it an ideal app for parents who are looking to provide their children with an exciting but safe activity that can inspire their children to learn English and develop their essential skills.   

Lorna Probert, Head of Digital Production at Aardman says;

“We’re delighted to be continuing our partnership with the British Council using Timmy to bring the English language to life for young learners. Developing a second app in the series has allowed us to analyse how children played with the first app - what they loved and what aspects we could adapt and improve. This invaluable process has enabled us to create a new experience which is even more fun and rewarding for our young audience to further encourage their English language development.”

Learning Time with Timmy 2 will be available from 7th April 2016 in the Apple, Google Play and Amazon App stores worldwide for GBP 2.29. It is available for all devices. 

Notes to Editor

Aimed at two to six year olds, the Learning Time with Shaun and Timmy apps and learning centres give children the chance to join Shaun the Sheep and lamb of the flock, Timmy, in their first steps into the English language. The first three centres for early years children opened in Chile, Singapore and Mexico in 2015, with more planned in 2016 and beyond.

In February 2015 they launched the first app in their partnership series Learning Time with Timmy. The first app Learning Time with Timmy is classed as ‘Recommended’ in the Good App Guide.

The app reached the #1 spot in the Top Paid Apps chart in the overall category in three countries; #1 the Top Paid apps kids category in over 17 countries and the #1 spot in the Top Paid apps Education category in 22 countries in February 2015.

Shaun the Sheep made his debut in 1995 in the Oscar-winning Wallace & Gromit short film, A Close Shave. Since then he’s gone on to become a global superstar with his show on TV in 170 territories and his first feature length film Shaun the Sheep, the Movie in 2015, which was also nominated for an Oscar. Timmy is the littlest lamb in Shaun’s flock and the star of Timmy Time, the multi-award winning pre-school TV show that debuted on CBeebies in April 2009 and now broadcast in over 150 territories worldwide. 

Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions  

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.

We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publicly-funded grant provides 20 per cent of our turnover which last year was £864 million. The rest of our revenues are earned from services which customers around the world pay for, such as English classes and taking UK examinations, and also through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity, influence and security for the UK and globally. 

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