Wednesday 02 December 2015

The British Council has appointed Hilary Cross as Director Strategy and Engagement. Reporting to the Chief Executive, Sir Ciarán Devane, Cross will sit on the British Council’s Executive Board and will join the organisation in January 2016.

Previously, Cross has led Macmillan Cancer Support's marketing, communications, policy and public affairs functions. During her tenure, Macmillan became the UK Brand of the Year (2014) and Cross was also shortlisted for Marketing Leader of the Year 2015.

“I am extremely thrilled to be joining the British Council at a time when the impact and influence of cultural relations is becoming increasingly important across the world,” commented Hilary Cross. “Working with my senior colleagues and my team I look forward to further demonstrating the positive difference that the British Council makes to the stability, security and influence both of the UK and the countries in which it operates."

As Director Strategy and Engagement, Cross will have overall responsibility for the strategic direction of the British Council’s marketing, communications and external relations.

“I am extremely pleased that Hilary is joining the British Council in such a pivotal senior role,” added Sir Ciarán Devane, Chief Executive, British Council. “Her proven track record in delivering high impact and integrated strategies will further help the British Council demonstrate the long-term and sustainable value it delivers to the UK and globally.”


Notes to Editor

For More Information please contact Casia Zajac at or 020 7389 4268

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.

We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publicly-funded grant provides 20 per cent of our turnover which last year was £864 million. The rest of our revenues are earned from services which customers around the world pay for, such as English classes and taking UK examinations, and also through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.