Wednesday 30 September 2026


Literature and storytelling have an increasingly important role to play in an era defined by “anxiety, anger and AI”, award-winning novelist Elif Shafak has argued. 

Speaking on the British Council's Our World, Connected podcast, author of The Forty Rules of Love reflected on the challenges of living in a world shaped by rapid technological change, information overload and growing social fragmentation. 

While AI continues to reshape how people access information and communicate, Shafak said the deeper challenge facing society is not the technology itself, but the risk of becoming disconnected from each other: 

"The moment we become numb, the moment we become disconnected, atomised to such an extent that we stop hearing each other's voices and each other's stories, I think that's a much more dangerous world to live in." 

Shafak said society has become overwhelmed with information but has started to neglect knowledge and wisdom: “We have forgotten to say, ‘I don’t know’.” 

Shafak asserted that opportunities for slower, deeper engagement are increasingly important, with literature offering a powerful way to challenge division and better understand different perspectives: "(Literature) dismantles dualities. It dismantles polarisations. It diminishes that distance between us versus them." 

Discussing the role stories can play in helping people connect across cultures, backgrounds and identities she added, "As we read a work of fiction, as we write a work of fiction, we travel beyond our little corner of the universe, beyond the boundaries of the self... we become someone else and then someone else. We connect with otherness... It helps us to develop empathy." 

Shafak's comments come amid growing concerns that young people are reading less. Recent National Literacy Trust research found that only 36.1% of children and young people aged 8 to 18 say they enjoy reading in their free time. 

On 8 October, the British Council and National Literacy Trust will invite people around the world to do something increasingly rare: stop, slow down and read. 

Through Take 10 to Read, participants across more than 85 countries and territories will be encouraged to take ten minutes out of their day to read for pleasure as part of a global attempt to set a new GUINNESS WORLD RECORDS™ title for the most people reading online in 12 hours. This global challenge echoes Safak’s call for more meaningful engagement in a world saturated by information. 

Shafak insisted that engagement with literature and the arts remain essential to building the understanding and empathy needed to navigate an increasingly divided world. 

“For knowledge we need to slow down because that cannot be rushed. So, we need longer conversations, literary festivals, slow journalism, podcasts, books. For wisdom, we need emotional intelligence and empathy because that’s another level of connection, and for that, we need the arts and we need literature.” 

The latest episode of Our World, Connected featuring Elif Shafak is available on all major podcast platforms. 

Notes to Editor

Please contact Charlie Gaskell, Media Manager, for press enquiries on charlie.gaskell@britishcouncil.org

About the British Council

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 150 countries and reach over 700 million people. 

www.britishcouncil.org 

About Elif Shafak 

Elif Shafak is an award-winning British-Turkish novelist and storyteller. She has published 21 books, 13 of which are novels and her books have been translated into 58 languages. The Island of Missing Trees was a finalist for the Costa Award, British Book Awards, RSL Ondaatje Prize and Women’s Prize for Fiction and was a Reese Witherspoon Book Club Pick. 10 Minutes 38 Seconds in this Strange World was shortlisted for the Booker Prize and RSL Ondaatje Prize; and was Blackwell’s Book of the Year. The Forty Rules of Love was chosen by BBC among the 100 Novels that Shaped Our World. The Architect’s Apprentice was chosen for The Queen’s Reading Room. There are Rivers in the Sky won the Edward Stanford Award 2025, Prix Fragonard de Littérature Étrangère, and was a finalist for the Prix Fémina Étranger and The Orwell Prize for Political Fiction. Her next novel, In One Brief Moment All Eternity, will be published on 15 October. 

Shafak holds a PhD in political science, and she has taught at various universities in Turkey, the US and the UK, including St Anne's College, Oxford University, where she is an honorary fellow. She also holds an honorary Doctorate of Humane Letters from Bard College. Shafak is a Fellow and President of the Royal Society of Literature and has been chosen among BBC’s 100 most inspiring and influential women. She is a Public Humanities Fellow at the School of Advanced Studies (SAS) in recognition of her work to shape the future of Public Humanities, deepen its reach and expand its impact.    

An advocate for women's rights, LGBTQ+ rights and freedom of expression, Shafak is an inspiring public speaker and twice TED Global speaker. She contributes to major publications around the world, and she was awarded the medal of Chevalier de l’Ordre des Arts et des Lettres. In 2017 she was chosen by Politico as one of the twelve people “who will give you a much-needed lift of the heart”. She has judged numerous literary prizes, including The PEN Nabokov Prize and has chaired the Wellcome Prize. Shafak is the recipient of the Halldór Laxness International Literature Prize for her contribution to 'the renewal of the art of storytelling. In 2024, Shafak was awarded the British Academy President's Medal for 'her excellent body of work which demonstrates an incredible intercultural range. Her website can be found at www.elifshafak.com and her Substack is called "Unmapped Storylands".