Monday 27 September 2021


At least 8,000 students from across the European Union (EU), European Economic Area (EEA) and Switzerland are expected to join the British Council’s Study UK events in Europe in 2021 and 2022.

Prospective undergraduate and postgraduate students will be able to connect with 53 leading universities from across the United Kingdom to gain first-hand knowledge about the UK study experience and application process.  

The Study UK Europe events are a major part of the British Council’s strategy to support UK universities with their student recruitment efforts in EU countries this year.  UCAS applications from EU / EEA students in January 2021 were down by some 40 per cent compared with a 14 per cent increase in applications from international students from the rest of the world.

The events will focus on the practicalities of studying in the UK and provide opportunities for potential students to connect with universities via webinars and online meetings.

Clear information about costs, health insurance and the practicalities of immigration –   areas identified in British Council research (Brexit temperature check 2021) as the most important for EU students  - will be provided.  Sessions on post-study employability will also cover the UK’s Graduate Route visa.

Almut Caspary, the British Council’s Higher Education lead in EU Europe, said: ‘I’m thrilled that we’re joined by 53 Scottish, Welsh, and English universities at our Study UK Europe event. It’s a great opportunity for Europeans to hear from universities and their peers about the depth and breadth of study UK, the intricacies of the application process, support packages, and the new fee and immigration regulations.’

A paid digital advertising campaign will also target the most important countries identified by universities for sustained mobility to the UK – France, Germany, Greece, Italy, Norway, Poland, Spain, and Sweden.

The event in February 2022 will explore the most popular subjects for European students, and highlight the quality of teaching, variety of courses on offer, the prestige of a UK degree, the international environment in the UK and the chance to study in the ‘home of the English language’

Notes to Editor

The platform will host two events:

Study UK: The essentials (4–-8 October 2021): Focused on practicalities of studying in the UK, with webinars and online masterclasses by universities, current and former students, and the British Council.

Study UK: Meet the universities (14–25 February 2022): Focused on students’ individual course and university choices, with the option of one-to-one online meetings with universities and webinars.


About the British Council

About the Study UK campaign

The Study UK campaign, delivered by the British Council in partnership with the UK government’s GREAT Britain campaign, is the only national-level campaign that promotes the UK as a first-choice study destination to internationally mobile students all over the world. Study UK provides practical information and insight on UK education for international students.