Friday 01 April 2022


The Study UK campaign is pleased to announce that it has appointed IDP Connect to embed a new course search function on its new website.

Study UK is undergoing a full website re-design, based on insight among its target audience and in consultation with the UK higher education sector. The new site, launching in Spring 2022, will feature a full course search of undergraduate and postgraduate courses at UK higher education institutions. It will also feature a scholarship search.

Ryan Nelson, Director of Cultural Engagement Marketing at the British Council, said: ‘We are delighted to be working with IDP Connect on our new Study UK website. The addition of this course search function will be of real value to both prospective international students and the UK’s higher education institutions. We hope to create a more direct audience journey from our awareness-raising marketing activity through to ultimate enrolments to UK higher education institutions. We look forward to collaborating with IDP Connect on the course and scholarship search and, ultimately, on further understanding the decision-making and application journey of international students.’

With the recent release of 2020-21 HESA data showing that the UK government’s international education strategy target of recruiting 600,000 international students was met a decade early, focus among the UK’s higher education sector is moving towards maintaining these numbers.

Study UK, mentioned in the international education strategy as a vehicle for delivering on its objectives, continues to seek new and improved ways to persuade international students to choose the UK over other international study destinations.

Simon Emmett, CEO of IDP Connect said: “We are pleased to be partnering with the British Council to deliver a comprehensive course search within the new Study UK website. It is essential that the UK can promote the quality and depth of its higher education offering.  Our student first approach and our experience providing similar services elsewhere means that we are looking forward to quickly and efficiently delivering additional functionality that supports the UK sector in the increasingly competitive drive to recruit international students.” 

Notes to Editor

Study UK is delivered by the British Council in partnership with the UK government’s GREAT Britain campaign. Study UK showcases the UK’s outstanding higher education provision and the life-changing opportunities it brings to international students. Launched in 2016, the campaign helps prospective international students to realise their ambitions through a UK education.

About the GREAT Britain campaign

The GREAT Britain campaign showcases all four corners of our nation to inspire the world and encourage people to visit, do business, invest and study in the UK.  It is the UK government’s most successful international campaign, active in 145 countries worldwide.

About IDP Connect

IDP is the world’s largest international student placement company, helping students and institutions achieve their goals. IDP believes that international education thrives when students are matched with the right country, with the right course, with the right support system.   With cutting-edge technology and skilled counsellors, IDP match quality students to the right institutions and courses whilst its technology, connected community, and suite of integrated digital services allow a streamlining of the application and admissions process to create efficiencies for students and institutions. 

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We build connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. In 2019-2020 we reached over 75 million people directly and 758 million people overall including online, broadcasts and publications. Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body. We receive a 14.5 per cent core funding grant from the UK government.