The British Council provides a comprehensive set of solutions, tailored to cater to UK educational institutions’ diverse international marketing needs.

We operates in key markets globally, providing services for international student recruitment, market intelligence, and enabling the development of working relationships with institutions overseas.

What is on offer for UK education institutions?

News and opportunities

Access our digital platform where our country staff publish all new opportunities for institutions, along with guidelines for participation and contact details. Clients can subscribe to receive alerts for the information they have filtered by categories that is most relevant to them.

International Education Conference

Our International Education Conference invites delegates from over 40 countries representing higher education institutions, schools, colleges and English language providers alongside our global British Council staff.

The conference focuses on the following core areas:

  • Strategy - Exploring how the world is changing and how we can navigate for success.
  • Innovation - Fresh approaches for connecting with international students worldwide.
  • Intelligence - Exploring external influences on international student recruitment, providing cutting-edge analysis to inform and future-proof international marketing strategies.

The conference is going online in 2021. The International Education Virtual Festival will take place on 18 - 21 January in a new interactive digital format where you can attend sessions and debates with high-profile speakers, join hands-on breakout sessions, meet one-to-one with other delegates in our dedicated networking space, visit virtual exhibition booths and more.

Learn more about the International Education Virtual Festival


Exhibitions provide an increasingly diverse platform for institutions to engage with prospective students and build links with local education providers, agents and key influencers. Our programme of large-scale exhibitions is built on British Council’s long-term expertise, enhancing the profile and reputation of study in the UK and attracting high numbers of visitors. In many markets we deliver smaller, more targeted, market-specific events as well as a programme of virtual exhibitions which will continue to be developed, providing opportunities in markets where face-to-face events are not possible, while expanding our reach beyond main cities.


Through our education consultants and specialists, we use our strategic networks and local knowledge to design bespoke solutions for understanding student recruitment trends, subject demands, partnership opportunities and much more.

Education Insight

Our Education Insight provides UK clients with cutting-edge data, analysis and knowledge about international higher education, specialising in student insights, student mobility trends and partnership development. Clients access our Education Insight through research reports, live events and data mining tools, to optimise their marketing and recruitment strategies.


A series of professional development workshops will be held in the UK across the year, covering a range of topics relevant to internationalisation strategies, student recruitment and partnerships.  

The British Council will continue to offer a professional development programme for education agents, education counsellors and others who act as key opinion influencers on overseas education.

Digital Marketing Solutions

Working alongside British Council education experts on direct marketing solutions, we provide a platform to reach over 300,000 international students on personalised multi-media campaigns. We operate in key markets globally, providing services for international student recruitment, market intelligence, and enabling the development of working relationships with institutions overseas. 

Every element of our digital and social media campaigns is bespoke, from content to creative. Messages are targeted and will go straight to the inboxes of thousands of international students. Choose from either e-shots, advertising or social media campaigns to give your international recruitment strategy the edge.



Visit and complete the registration form.

Eligibility criteria to access our services can be viewed here 

Service fees

There are no membership fees. Institutions pay only for the services they use.

For information on the cost of specific services please contact:

External links