Students sit around a table at the Cultural Skills Academy

Cultural Skills Academy

Cultural organisations around the EU are experiencing change and rapid growth. This has resulted in a demand for skills development across a number of disciplines within the cultural sector.

In response to this growing demand and in collaboration with the Arts Marketing Association, The Audience Agency, Goldsmiths University and local partners in Greece and Poland, we are launching the Cultural Skills Academy. This Academy is a bespoke suite of professional development short courses in the areas of Digital Strategies, Audience Development and Business Modelling, all tailored for those already working in the cultural sector.


The mission of the Cultural Skills Academy is to provide arts professionals in Greece and Poland with the practical skills and knowledge necessary to increase the sustainability and growth of the cultural, arts and heritage sector, making it more resilient for the future.

Courses will be taught by UK experts from the Arts Marketing Association, The Audience Agency and Goldsmiths University in collaboration with the British Council.


Participants will benefit from a unique learning experience, gaining the best of UK expertise within their own local context. Courses are designed to combine theoretical and practical sessions, opportunities for the exchange of best practice as well ongoing follow-up support once the courses have finished.

Alumni of the Cultural Skills Academy will join an international network of cultural, arts and heritage professionals, which will provide long-term benefits and opportunities for knowledge exchange for years to come.


Courses will be held in English and initail pilots will take place in Athens and Warsaw. At the end of the course, participants will receive a certificate of completion and recognition of learning. 

Applicants should be able to demonstrate a high level of written and spoken English (equivalent to a minimum IELTS score of 6.5 overall) and may be invited to an informal telephone interview to ascertain their level of English prior to being accepted on the course.

Applicants are invited to apply for one or more of the following courses:

Designing Digital Strategies for Cultural Practitioners

Greece: 15, 16 & 17 March 2016

Poland: 18,19 & 20 April 2016

The course is designed for mid-senior career marketing professionals working in the creative and cultural sector. It aims to increase participants’ skills and expertise in developing digital strategies and engaging new and existing audiences. On completion, participants will have increased their confidence in using digital tools and channels effectively, developed a national peer support network and experienced first-hand best practice from UK experts.

Developing Audiences – Designing Audience Development Strategies

Greece: 29, 30 & 31 March 2016

Poland: 13,14 & 15 April 2016

The course is designed for mid-career arts professionals working in the creative and cultural sector who have responsibility for audience development and who are looking to expand their knowledge and expertise. Participants will be encouraged to share their experiences of working with audiences and discuss the challenges they face, as well as develop strategies to tackle these challenges for future implementation at their own institution.

Designing Business Models for Cultural Practitioners

Greece: 21, 22 & 23 April 2016

Poland: 6,7 & 8 April 2016

The course is designed for experienced arts and cultural organisation leaders who wish to gain new approaches to business modelling and explore the potential for their organisation to develop partnership opportunities in the arts ecosystem. The reflective teaching style will enable participants not just to understand techniques, but to implement them with confidence and sustain their impact.


The objectives of the courses are to:

  • encourage arts and cultural professionals to develop new ways of thinking and working
  • increase the skills and expertise of practitioners in Greece and Poland
  • showcase examples of best practice in the UK cultural sector
  • develop a national and international network of cultural professionals.


Please scroll to the bottom of the page to download brochures for all courses.


Applicants in Greece please apply here by no later than 3 March 2016.

Applicants in Poland please apply here by no later than 15 March 2016.


For further information on the Cultural Skills Academy please contact: