British Council Sudan

Value £430,000
2013 to 2015
Country Sudan

In partnership with the Sudanese Young Businessmen Association, we conceived Mashrouy (or ‘My Project’ in Arabic), a televised business plan competition in Sudan.

In the competition's first year, over 2,000 applications were received from young entrepreneurs. Business skills training has also been offered to over 5,000 young people across Sudan. Mashrouy has reached an audience of over six million Sudanese through television and social media, and it is sponsored by the local private sector.