As the world turns ever faster, we turn more to science and technology. The media provide the essential link between scientists and the general public. Yet it is a link which too frequently becomes disconnected: scientists regularly object to how the media represent their research, while the media complain that scientists are poor communicators unwilling or unable to explain their work clearly. This polarisation of views threatens to undermine public understanding, hamper scientific credibility and potentially prevent crucial research from progressing.

The aim of this event is to examine these evolving links between science and the media and consider how they can be strengthened. It looks at what makes particular science stories and issues newsworthy, how they can be better explained and better reported, and how individuals, companies and governments can benefit from improved science communication.

Participant profile
The seminar is of interest to anyone who is involved in science and its communication, including, but not limited to, scientists; directors of scientific organisations and companies; senior policy-makers; specialist and non-specialist journalists; industrialists and senior editors.