• Macmillan Education commits to entering into a professional working author/publisher relationship with the winner of the Macmillan Education Award for New Writing. This includes assigning a Publisher who will negotiate terms and conditions for the unpublished work. All discussions will be subject to contract and authors will be issued with a standard Macmillan Education contract. The Publisher (and his or her editorial team) will provide in-house consultation, product development, copy-editing, proof-reading, design and illustrations and photographs where necessary.
• Macmillan Education commits to consider publishing the work within two years of receipt of final manuscript unless prevented from so doing by circumstances beyond its control.
• Macmillan Education reserves the right not to publish the work if it feels that it will not be commercially beneficial to both parties. In such case all rights revert back to the author.
• Macmillan Education guarantees to sign an NDA to ensure that any product that is not taken forward remains the property of the author/s.
• Macmillan Education shall have the right to ask the authors to make, or otherwise make any revision to the work in the interests of quality, pedagogy and of uniformity and style. The Publisher shall have the final decision on the publication of the Work.
• Macmillan Education reserves the right to decide in what format the materials will be finally published.  All decisions as to paper, cover, illustrations, title, production, publication, advertising, price and terms of sale of the Work, and the number and distribution of free copies of the Work shall be made by Macmillan Education.
• The New Writing winner will receive a minimum of one trip to the Macmillan office in Oxford within the first year.  All costs will be covered by Macmillan Education.
• Macmillan Education commits to providing full sales and marketing promotion for the final product when finally published including inclusion in the International ELT catalogues.

Applications are welcomed from any person or team that meets the following criteria:

• Applicants must not have authored any  ELT work published by an internationally recognised publisher* (including, but not excluded to: Macmillan Publishers Ltd, Pearson Longman, Oxford University Press, Cambridge University Press, Marshall Cavendish, Richmond Santillana, Cengage Henile, Express Publishing, Garnet, Delta, MacGraw Hill).
• Applicants must not have their name associated with any ISBN that appears on any book database such as Nielsen Bookdata or similar.
• Applications can be submitted from groups or individuals working in the field of education.
• Only one application may by submitted by one group or individual.
• Applicants must be 18 years old or over.
• No British Council office or member of staff is eligible

* small scale contribution to websites does not exempt you from submitting an application for this award

We will accept proposals for EL learning materials as follows:

• Materials can be designed for classroom use or self-study but must have realistic learning outcomes.
• Materials can be for delivery in any medium print or online.
• The Author/author team must warrant to the Publisher (and indemnify the Publisher against any claims) that the submission is original to them and has not been previously published in any form.
• Materials submitted must be predominately the work of the individual/s. If third party content has been used (such as songs, newspaper articles etc.) then full references must be included, and copyright must have been cleared. If copyright has not be cleared this may mean the submission has to be disallowed as it would not be possible to clear rights and permissions. The advice is therefore to check rights and permissions on songs, texts, photos before including them.

The ELTons will be judged by the ELTons Management Committee . The Committee's decision will be final.

As part of the judging process, the ELTons Management Committee will assess proposals against following criteria:

• Innovative – The proposal would offer new and more effective ways of learning English; and/or improve, create, provide access to EL learning resources; and/or identify new markets or extend current markets for English language teaching; and/or make effective use of new resources and/or technology and/or provide new solutions to acknowledged problems.
• Practical – The proposal would be reasonably accessible to teachers and/or learners and would make appropriate use of resources, be easy to implement, and logically organised.
• Effective –The proposal has clear potential to enable learners to make progress in learning English.

Please refer to the above criteria when completing Part 3 of the application form.

1. Before submitting a proposal, entrants must ensure that they:

• are eligible, by reading the eligibility guidance at the top of this page
• have read and understood the ELTons judging criteria above
• have read the British Council’s Equal Opportunity and Diversity guidelines and that their proposal meets these standards

2. Entrants complete the application form and send it to the ELTons@britishcouncil.org by 30 September 2010.

3. Entrants submit  sample materials consisting of :

• Three units or chapters to show the range of product or materials. This should include the first unit or chapter.
• For digital material a sample showing the range of product should be delivered on a sample CD, CD-ROM, DVD or online. All passwords must be supplied, and the product must run on current industry standard platforms.

1. Proposals are checked by the British Council for basic criteria:

• eligibility
• all components of the application are completed correctly and received by the deadline.

Any entries that do not meet the basic criteria are liable to disqualification.

2. Proposals are short-listed by the ELTons Management Committee, against the stated judging criteria, to six entries. The short-list is announced in December.

3. The short-listed entrants are invited to the ceremony in March.

4. One award winner is selected by the ELTons Management Committee. The Committee reserves the right to call on expert/practitioner advice where necessary.

5. The winner is announced at the ELTons ceremony, which takes place in London in March.