Aim

The ELTons have three main aims:

			To maintain and enhance the UK's reputation for excellence in ELT by: encouraging UK providers of English language teaching products and services to develop innovative and successful products, services and approaches to the learning of English as a foreign language. Recognising significant and innovative advances in the theory of ELT learning and teaching, or the research underpinning this, which have been developed in the UK.
			To provide information for the British Council, in particular the Prime Minister's Initiative/Education UK, on effective and innovative products and services from the UK, which can be used to promote UK ELT products and services through British Council offices worldwide.
			To identify and reward innovative products, services and research in English language teaching internationally in the belief that such innovative work may also contribute to the development of UK ELT.

Categories

There will be two main categories of awards: a UK-based category and International category

Prizes

			There will be four cash awards each year of £1,000 each. These will be awarded to an individual or team associated with one of the winning products or services. Individuals will be nominated by the institutions or companies applying for the award at the time of entry.
			The ELTons Management Committee reserve the right not to make awards if the required standards are not met in any given year, or to make special awards in the case of exceptionally high numbers and quality of entries.

Shortlisting

Twelve entries will be short listed for an award in the UK category and six in the international category. Institutions and/or companies which have produced innovations which are shortlisted will benefit from additional promotion through the British Council. Please note however that the British Council reserves the right not to provide additional promotion to shortlisted products or services which subsequently are found not to meet a suitable standard.