International students today are more discerning, better informed and more demanding than their predecessors. These sessions provided a special focus on international students – reaching them, informing them, meeting their expectations and fulfilling their needs.

Areas for exploration included:

Policies and strategy

			trends in international student mobility and demand
			the changing patterns of international competition
			institutional policies, including support
			national and institutional strategies
			regulatory environment

Marketing and promotion

			student decision-making and choice of study destination and programmes
			role of e-marketing and other approaches to information provision
			good practice, including the role of education agents
			marketing and promotion strategies

Support

			role of pathway and foundation programmes, consortia and alliances (including public/private sector alliances)
			student expectations and experiences: academic, support programmes, work experience and placements
			English language provision

Course completion

			careers and employment counselling
			international alumni and their support

Transnational delivery

			choice and decision-making
			meeting students needs
			academic support.