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International student mobility, and marketing |
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Does marketing matter? |
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Professor Colin Gilligan, Professor of Marketing, Sheffield Hallam University; Visiting Professor, Northumbria University |
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Broadening our horizons: international students’ views on studying in the UK |
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Dominic Scott, Chief Executive, and Beatrice Merrick, Director of Servicesand Research, UKCOSA - the Council for International Education |
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National approaches to international education marketing |
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Dee Roach, Director IDP UK |
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Dr Christian Müller, DAAD, Germany |
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International student mobility: lessons from the past, predictions for the Future |
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Choosing a “top” university: the importance of brand and league tables in International students’ decision-making |
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Allison Doorbar, Managing Partner, JWT Education |
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John O’Leary, Editor, Times Higher Education Supplement |
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Understanding, meeting and managing international students’ expectations |
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How to keep a finger on the pulse of international student opinion |
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William Archer, Education Practice Head, Barkers |
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The International Student Experience in New Zealand |
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Andrew Holloway, Director, International Office, University of Auckland, New Zealand |
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Meeting customer needs: admissions and enquiry handling systems for international students |
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Admission of international students into higher education: policies and Instruments |
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Franziska Muche, Senior Officer, Academic Co-operation Association, Brussels |
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Delivering competitive advantage through customer focus |
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Tim O’Brien, International Development Director, Nottingham Trent University |
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Presentation available on CD-ROM |
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