Last autumn, we filled a coach with products from leading UK social enterprises and drove it around South Korea.
This short video captures one stop on this ‘pop-up’ tour and the reactions it inspired among residents of a trendy Seoul neighbourhood.
Inside the Union Jack-liveried coach were attractive products from Divine Chocolate, Pants to Poverty, From Babies With Love and Grassmarket Tartans – UK based social enterprises that trade internationally in order to support disadvantaged communities in and outside the UK.
The roving exhibit attracted more than 1,300 visitors. It was organised by the British Council as part of the UK’s “Social Enterprise is GREAT’ and “Social Investment is GREAT’ campaigns.
These initiatives promote social enterprise as a means of driving positive social change, inclusive growth and sustainable development. They also seek to generate business and attract investment for the UK social enterprise sector.
Korea has made a strong commitment to social entrepreneurship and a further aim of the tour is promote collaboration between the UK and South Korea on social enterprise and investment.
Youngjoo Kim of the British Council Korea adds that ‘Young professionals in Korea have strong buying power and share their purchasing habits through social media,’ and says, ‘we also hope that this tour and the accompanying social media campaign we will boost the popularity of ‘buying social’ in Korea.’
The British Council and its UK and Korean partners have run a social enterprise programme in Korea since 2011.