Next Generation Research Series

About Next Generation

‘Next Generation’ is a series of global British Council research focusing on the attitudes and aspirations of young people, and the policies and conditions that support them in becoming creative, fulfilled and active citizens. The research projects examines young people’s views around education, employment, and lifestyle, as well as uncovering their hopes and fears for their country, their degree of international engagement and views on the wider world, and the values and beliefs that affect their lives. In countries where we have conducted multiple Next Generation reports, the first acts as a benchmark, with later reports taking more of a deep dive into a given area, such as democratic engagement or experience of conflict.

Why Next Generation?

The Next Generation programme is part of the British Council’s commitment to exploring youth voice and choice, and to putting research at the heart of our programming. The stated aims of the programme are to:

  1. Understand youth attitudes and aspirations
  2. Amplify youth voice
  3. Support better youth policy-making

The British Council believes it is important to listen to and engage with the young population as they will become the next generation of influencers, leaders and shapers of their countries. 

Next Generation Pakistan

Next Generation Pakistan

The Next Generation Voices Research Series intends to bring the opinions and perspectives of young people in Pakistan to the forefront of policy debates. The research series is led by an eminent Task force comprising of leading Pakistani’s in the fields of academics, industry, journalism, media, civil society and the public sector.

2014 Report findings

  • 22% of young people surveyed are victims of violence, most are indirectly affected by 
  •  The main motivation people cited for committing acts of violence was to escape from poverty (42%)
  • The top causes of conflict in communities in Pakistan are land disputes and domestic violence (38 an 35%)

 2013 Report 

  • 25 million young people registered to vote and 70% said they intend to or could be influenced to vote
  • 75% of young women and 66% of young men surveyed described themselves as religious or conservative. This is the same in rural and urban areas.

2009 Report findings

  • Two thirds of the citizens in Pakistan are under the age of 30 and the population has trebled in the last 50 years

  • The economy must grow by 6% a year to meet the needs of its growing population, and 36 million new jobs are needed in just ten years

  • Only 5% of the population receive any higher education, and over 25% of survey respondents were illiterate
  • Only 39% voted in the last election and only 10% have confidence in national or local governments

Next Generation Bangladesh

Next Generation Bangladesh 

It's time to let the voices of over 50 million young Bangladeshis be heard.

2015 Report findings

  • 75% of young people surveyed believe that Bangladesh will be more prosperous in fifteen years
  • Urban young believe the top problems facing Bangladesh are political instability (65%) and corruption (42%). Rural young people believe they are poor transport (45%) and electricity (40%)
  • The highest causes of conflict are seen to be land disputes (65%) and unemployment (69%)

2010 Report findings

  • 1% of young people surveyed belong to a political party
  • 36% of young people believe that student politics have a detrimental effect on educational institutions
  • 70% of young people believe that their country is heading in the right direction
  • 60% believe that corrupting will get worse in the next five years
  • Only 4% of young people surveyed work in technical or professional roles. The majority work in agriculture or transport (76%)
  • 12% believe that bribery is a major factor in getting a job
  • More men than women are employed (74:26)

Next Generation Nigeria

Next Generation Nigeria: An Independent Task Force is exploring Nigeria’s future at a time of rapid demographic, social, and economic change.


  • 85% of survey respondents were ‘dissatisfied’ with the state of Nigeria
  • Over half believe rising population will lead to conflict
  • 70% felt that the education system does not provide skills relevant to employment opportunities
  • 86% believed that access to employment was a grave problem for the country
  • 80% agreed that girls and young women have particular difficulties in making themselves heard 

Next Generation Ukraine

Young Ukrainians are surprisingly optimistic about the future of their country and about their right to express their own opinions and engage in social activism, but many are not yet convinced that traditional forms and institutions of democracy will provide the answer, says a new British Council report and survey.

2015 Report findings

  • 41% of young people surveyed are optimistic about the future of their country, this is higher in the West of Ukraine
  • 45% would consider emigration as an answer to economic conditions
  • 58% believe that democracy is better than a dictatorship
  • 59% viewed Russia’s intervention in Ukraine as a barrier to development
  • Learning English was the top motivation for studying abroad (50%)

Next Generation Tanzania

Tanzania Next Generation

Tanzania has made positive progress in recent years but challenges remain, perhaps the biggest one being how to capitalise on the demographic dividend. Realising the potential of young people in Tanzania will determine whether the country can make the leap towards a brighter and more prosperous future.

2016 Report findings

  • 85 per cent of young people in Tanzania believe that their lives will improve over the next five years
  • Four in five young Tanzanians surveyed believe the government currently provides too little support to youth, and only four per cent were aware of any government programmes aimed at assisting young people.
  • 50% were interested in pursuing careers related to business, and the majority felt that they were responsible for their own success.
  • The current top priority for young people was their education, and 25% said that financial security was their biggest fear
  • 60% were unhappy with the levels of corruption in their country and 34% wanted their living conditions to be improved


Next Generation UK


The British Council conducted a Next Generation UK report in 2011 which focused on undergraduate’s views of globalisation and international opportunities. Five years on, and to a backdrop of the recent European Union referendum, the British Council will be revisiting and expand on these ideas to see how the perceptions and aspirations of UK young people may have changed.

The 2016 Next Generation report will be launched shortly.

2011 Report findings 

  • Two thirds of UK students described themselves as having an international outlook
  • Most students were also highly aware of globalisation but saw it as a mainly economic issue with the main opportunities it brings being employment and the ability to travel – though others (58%) were concerned it would increase competition for jobs.
  • Three-quarters were interested in travelling abroad but fewer would consider working, volunteering or studying overseas (43%). English language countries dominated the wish list of places to work or live.
  • One in ten students had no inclination to travel, work, or volunteer outside the UK.
  • At this stage of their lives [19-22] around one in ten had no international experiences at all.
  • Over half had friends overseas through social networking.
  • Students motivations for engaging internationally tended to focus on the softer outcomes of personal experiences, learning about other cultures, independence and character building.
  • Half of students felt that their university should be more internationally focused.

Will there be more reports?

The first Next Generation report was launched in 2009 in Pakistan. This was followed by two more reports on youth voice in the country, each focusing on a different area of interest. Due to the report’s success, the research has since been replicated in Nigeria, Bangladesh, Tanzania, the UK, and Ukraine. Each of these reports was launched in reaction to a pivotal time in that country’s history and ensured the views of young people were reflected in national and international dialogues.

There is currently work underway in the Gulf States, Egypt, and South Africa, and we are beginning Next Generation research projects in Turkey and again in the UK. The Next Generation series will continue to grow and contribute the insightful views of young people to international conversations.

How are youth perecptions gathered?

The Next Generation series uses a mixed-methodology approach to gather data in all countries in which the research has been undertaken. All Next Generation reports complete a desk-based literature review and conduct a national survey with a diverse segment of the young population which covers both urban and rural locations. A number of interviews and/or focus group discussions are also conducted, tailored to the needs of each project.

The methodology and sample size varies slightly between each country and will be explained in more detail within each report.