1. The 400th anniversary of Shakespeare’s death is the most significant moment since the 2012 Olympics for UK culture to make a contribution the UK’s global profile and standing.
2. The British Council aims to reach over 500 million people worldwide through Shakespeare Lives, a major programme of events and activities celebrating Shakespeare’s life on the occasion of the 400th anniversary of his death in 2016.
3. His work explores universal themes which remain alive and relevant today and can help to resolve cultural differences and discuss shared values.