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TRUST spelled out in wooden blocks with letters on, white background with blue flowers

Trust in international relations, public diplomacy and soft power

At a time of declining trust levels globally, this report examines the crucial role and fast-moving nature of trust in international relations, public diplomacy and soft power.

An old-fashioned weighing scale from Belgium

Soft power and cultural relations: a comparative analysis

In this report we explore soft power and cultural relations policies, approaches and institutions in 13 countries and the EU.

A woman writing on a map drawn on a wall

British Council’s Global Perceptions Survey 2021

In this mini-report, we gauge the perception of the UK and other leading nations among young people in G20 countries.

Indigo graphic with lighter indigo rhombus

Global Britain: the UK’s soft power advantage

Our new report presents analysis of polling data from a survey of 37,158 young people from 36 countries to reveal how the UK and other countries rate in the eyes of the next generation.

Young people have a discussion in an art gallery

Cultural relations, dialogue and co-operation in an age of competition

Research exploring the role that cultural relations plays in more challenging contexts in building a resilient platform for dialogue and co-operation between nations.

An image of the striking architecture of the British Council Library in New Delhi

Soft power and cultural relations in a time of crisis

How do leading countries soft power approaches differ and what seems to work best? This report examines the institutional landscape and global presence of different international bodies.

Taxi and Bus in the heart of London

Influence and the Integrated Review

Cross-party British Council APPG Chair, John Baron gives his introduction to the recently launched 'Influence and the Integrated Review: Opportunities for Britain’s Global Vision' report.

An image of the Forth Bridge, Scotland, UK

The 2020 British Council soft power perceptions research

Our soft power perceptions research, undertaken for the fourth time since 2016, offers insight into young people’s views of the attractiveness and trustworthiness of the G20 countries.

The sources of soft power: how perceptions determine the success of nations

The sources of soft power presents a comparison of the soft power of China, Germany, India, Japan, Russia, UK and the USA.

Image of Royal Scottish Academy building during the Edinburgh Festival

Connecting through culture: The Edinburgh international culture summit 2018

The latest Edinburgh International Culture Summit report focuses on culture, wellbeing, and investment.

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Research and policy insight

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