As part of our Cultural Heritage for Inclusive Growth (CH4IG) programme we are commissioning a thematic study focusing on the area of inclusive growth. We are seeking an individual or a partnership with expertise in international approaches to inclusive growth to conduct the thematic study.

Please read the below to find out more about the programme and what we are seeking.

What is Cultural Heritage for Inclusive Growth (CH4IG)?

Cultural Heritage for Inclusive Growth is a British Council two-year pilot programme that explores the ways in which local culture can improve the lives of individuals around the world. 

The concept came from a 2018 British Council report that explored the notion that cultural heritage could contribute to inclusive growth. The results suggest that when people are empowered with the opportunity to engage with, learn from and promote their own cultural heritage, this can contribute to social and economic development.

The programme’s unique approach to 'inclusive growth' includes developing opportunities for everyone to benefit from economic growth and social progress. CH4IG’s approach to 'cultural heritage' includes any type of cultural object or activity that is connected to an individual’s history and identity (anything from the built environment to cultural traditions such as music and language).

The report advocates an ‘inclusive way of working’ and we have developed a pilot programme to explore the concept based on a people-led approach. This means engaging with individuals and local communities and supporting them to promote their own cultural heritage, while also working with wider levels of society to support and effect positive change. This should lead not only to economic growth but also to improved social welfare.

Cultural Heritage for Inclusive Growth Programme details

The programme is running from April 2018- March 2020 and has a budget of £3 million, with pilot  projects launched in Colombia, Kenya and Vietnam. The programme is based on the report, which includes a theory of change which notes that:

  • the programme's objective is heritage for inclusive and sustainable growth to benefit all levels of socety. The secondary objective relates to UK cultural relations, including stronger influence and attraction and long-term value to the UK
  • we expect there to be short-term, intermediate and long-term outcomes in relation to an inclusive approach; a participatory approach; capacity building of sector; policy change, and cultural relations
  • there are a range of beneficiaries from different interventions in the programme. These can be divided into four stakeholder groups: government and policy level, institutional level, professional individuals and community level
  • interventions fall into four categories: valuing, learning, protecting and sharing
  • the programme responds to a number of contextual problems.

The three pilot countries have interpreted the programme differently. Each have selected to work on different forms of cultural heritage and defined inclusive growth in different ways, and considered varied mechanisms for supporting cultural heritage to stimulate inclusive growth. This means there is an opportunity to compare and contrast three different country contexts and approaches to inform the CH4IG proof of concept. 

A copy of the CH4IG Global Results Framework will be provided to the successful supplier.

Monitoring and evaluation by Nordicity

We have commissioned Nordicity to monitor and evaluate the programme, and as part of this, the programme will undertake three thematic studies. These studies will explore three additional areas and provide a specific focus on areas of interest to build on the programme evaluation questions addressed by Nordicity. 

The evaluation questions Nordicity is addressing are:

Proof of concept

To what extent and in what ways is investing in cultural heritage contributing towards different forms of inclusive growth to benefit our target groups, and what is the evidence to support this?


What opportunities and challenges have been encountered during implementation in each country, how have they been addressed, and what has been learned?


How does the approach and ways of working defined across the global programme and within the research report influence both the development and delivery processes in results seen?

Looking to the future

From the experience of programme implementation, what is the potential for longer term growth beyond the end of the programme? What are the conditions needed to support this?

What are we looking for in your application?

We are looking for a global expert on inclusive growth for the first thematic study on the topic of inclusive growth in the context of the CH4IG programme.

The content of the study

The thematic study should address the following research points:

  1. explore and provide the concept of inclusive growth, reviewing the international literature, data, trends, policy, current approaches and international inclusive growth frameworks such as OECD, RSA, UNPD, World Bank etc
  2. review the inclusive growth approaches in our partner countries and regions, Colombia, Kenya and Vietnam
  3. examine the British Council’s Cultural Heritage for Inclusive Growth approach and how it aligns, or doesn't, with current policy and approaches in inclusive growth
  4. analyse if culture / heritage is being used or seen as a driver for inclusive growth
  5. outline the general approaches to inclusive growth globally, and which of these approaches would be suitable for cultural heritage specifically, and why.

The research will evaluate the cultural relations approach to inclusive growth, outline what it means in this context, and where it can bring value. It should assess theories and approaches that include social and economic factors and assess where the CH4IG programme aligns to inclusive growth as it stands, and its direction for the future.

It should also consider indicators for measuring inclusive growth, and the concept of and different approaches to value for money. The consultants will be encouraged to propose additional or enhanced research questions.


Methods for conducting the thematic study are not prescribed. Bidders should make proposals with the expectation that these will be finalised in inception. We do not expect there to be significant primary data collection.

Your views on the means of data collection and indication of relevant case studies are welcomed. You are also welcome to suggest how the study could maximise its global reach and impact.


Consultants with expertise outside the cultural heritage sector are encouraged to apply. A key objective of the study is to consider how learnings from other sectors, including the development of conceptual frameworks, measurements for inclusive growth and equal opportunity/unbiased access to markets and resources, can be applied to the cultural heritage sector. 

Evaluation criteria

Criteria Weighting
Commercial - value for money 20%
Technical and professional ability, including international experience with inclusive growth 25%
Methodology and approach 25%
Demonstrated expertise in the field of inclusive growth internationally, and ability to deliver a global thought leadership study to influence policy and discourse 30%

What we expect from you if you are successful

The successful bidders will be expected to deliver a work plan and approach for delivering the following outputs:

  • inception report (including research proposal and report outline)
  • interim report
  • draft and final report
  • presentation of findings.

Report outputs must be submitted at a high publishable standard using clear language and visual material.

The research will be undertaken within three months, from November 2019 to February 2020. The budget for the thematic study is £20,000 including expenses and VAT.


Background supporting material

Who we are - British Council and Nordicity

The British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. 

Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body. The British Council employs over 10,500 staff worldwide. It has its headquarters in the UK, with offices in London, Manchester, Belfast, Cardiff and Edinburgh.

Further information can be viewed at


Nordicity is an international cultural, heritage and creative industries consultancy specialising in monitoring and evaluation, strategy, policy and economics.

Nordicity is engaged by the British Council as the lead monitoring and evaluation (M&E) supplier for the Cultural Heritage for Inclusive Growth (CH4IG) programme.

Further information can be viewed at

How do I apply?

Submissions should be delivered in MS Word format and must include (in this order): 

  1. researcher/consortium profile and experience
  2. methodology and approach (including consideration for project risks)
  3. detailed project timeline with work plan
  4. two references for conducting similar work within the last five years
  5. a sample of one or more similar research reports.

The deadline for submissions is Tuesday 12 November 2019.

Researchers should express their interest by emailing Juliana Craig at