People walking on a street in front of a blue British Council sign.
British Council teaching centre, Madrid. ©

Mat Wright

About the opportunity

The British Council, the UK's international organisation for cultural relations, is seeking a partner to help quantify its full economic impact and enabling value for UK trade and prosperity.

Through its wide-ranging activities that build skills, facilitate partnerships, showcase UK excellence, promote exports, and advocate for British standards, the British Council cultivates favourable conditions for trade, investment, and audience growth across sectors, directly and indirectly contributing to the UK economy. However, while the organization understands its role in enabling economic benefits, it recognizes the need to measure and quantify the extent of these contributions.

The analysis will involve:

  • Collaborating closely with the British Council to identify areas where its programmes, commercial and expenditure-related activities foster an enabling environment that generates economic value, which can be practically examined using economic methods.
  • Conduct a top-down economic impact assessment of the British Council’s commercial activities by employing econometric frameworks, building upon prior analysis.
  • Develop and apply bespoke methods to evaluate and measure the enabling value created by British Council programme activities, quantifying this value in economic terms

Project objectives

 The research objectives of this project are: 

  1. To conduct a rigorous quantitative analysis of the British Council’s overall contributions towards enabling and generating economic value for UK trade and prosperity interests, providing insights with a transparent methodology to senior managers and key internal stakeholders.
  2.  Aggregate the economic value generated, analysing it through cross-sectional dimensions such as sectors the British Council works in (Arts, Education and English), and by enabling activities.
  3. Develop monitoring and evaluation, and econometric frameworks to measure the value of organizational functions, enabling replication for internal colleagues to conduct future analysis. Test these tools in at least three key worked case studies in areas identified as contributors to an enabling environment for UK trade and prosperity.”

Outputs and deadlines

  • A comprehensive report detailing research questions, findings, methodology, analysis, conclusions/implications and with caveated assumptions appropriately presented.
  • An executive summary and PPT presentation highlighting key findings on the British Council's economic value creation and enabling impact.
  • A knowledge transfer workshop to explain recommendations and frameworks to internal teams.

 The timelines for this project will commence in mid-July and Part 2a must be completed by mid-September and Part 2b must be completed by mid-November.



RFP issued to suppliers  

Friday 7 June 2024

British Council to host a supplier Q&A

Monday 17 June 2024

Deadline for clarification questions (Clarification Deadline)

Friday 21 June 2024

British Council to respond to clarification questions

Friday 28 June

Deadline for submission of proposals by potential suppliers (Response Deadline) 

Friday 5 July 2024

Final decision to be made on chosen supplier

Friday 12 July 2024

Contract start date

Wednesday 17 July 2024

Inception meeting

Wednesday 17 July 2024

Mid-point check-in meeting (weekly meetings throughout the project life cycle)

Friday 30 August 2024

Output 1 (Part I report): Refresh of economic impact assessment analysis

Friday 13 September 2024

Output 2 (Part II: Final report and all outputs): Analysis of the enabling environment created

Friday 15 November 2024

Knowledge transfer workshop



The British Council is inviting proposals up to the value of £70,000 including VAT.

How to apply

This page shows a summarised version of the research brief. For a full outline of the opportunity, download the Request for Proposals document. 

To apply, complete a Supplier Response Form and a Pricing Approach. The supplier form asks you to answer a series of questions whilst the pricing document asks you to consider the project budget. 

To express an interest, you must register (if you have not already) for free on our procurement platform In-Tend to ask us any clarifying questions, and to submit your application ahead of the timeline. 

The opportunity is under the In-Tend number BC/03492

 Apply on In-Tend by Friday 5 July 2024 (


  • Request for Proposal (RFP): The British Council's Economic Impact on the UK (Microsoft Word 65KB)
  • Annex 1: Terms and conditions of contract. The British Council's economic impact on the UK. (Microsoft Word 109KB)
  • Annex 2: Supplier Response. The British Council's economic impact on the UK. (Microsoft Word 48KB)
  • Annex 3: Pricing Approach. The British Council's economic impact on the UK (Microsoft Excel 24KB)
  • Annex 4: British Council Research Ethics Policy. The British Council's Economic Impact on the UK (Adobe PDF 217KB)