International Inspiration - teenagers playing sport ©

Andrew Baker

2007 to 2014

International Inspiration is London 2012 Olympic's sports legacy programme, which the British Council delivers in partnership with UNICEF, UK Sport and the Youth Sport Trust. The programme was developed from Lord Coe’s promise to inspire a generation through sport, and is the first of its kind to be conceived and implemented by a host city. 

The specific aim of International Inspiration is to enrich the lives of 12 million children in 20 countries through high quality physical education, sport and play. The British Council was selected to develop and deliver the programme because of our global network of offices and our unrivalled experience of delivering high quality international education programmes.  

We have drawn upon this expertise to support overseas partners to develop specific physical education (PE) and sports teaching materials, working with the Youth Sports Trust. We equip teachers and coaches around the world with the skills and training resources to make physical education (PE) more worthwhile, innovative and exciting for young people.  

Our global network of offices and international experience has enabled the programme to be delivered rapidly and in a variety of contexts. Our experience of delivering international education programmes meant we were able to set up and support partnerships between UK and overseas schools to share best practice in sport.

'Together we reached over 14 million children in 20 countries, helping to transform their lives through sport. We are exceptionally proud of this partnership and look forward to working with the British Council in the future.’

David Bull, Chief Executive, UNICEF UK 

‘The tools inherited by International Inspiration have changed the vision of teachers, young people and parents – they now see the importance of sport and PE and how it can support the wider development of young people.’

Sport for Development, Azerbaijan

International Inspiration in numbers

  • 15 million children reached and engaged 
  • 36 policies influenced  
  • 124,896 individuals trained across 20 countries.