Received on 4 August 2017
From: British Council [mailto:IGDisclosures@britishcouncil.org]
Sent: 04 August 2017 13:03
Subject: Form submission from: Information Request Form
What is the total expense of British Council’s marketing and promotion activities in the UK, Canada, China and India?
Responded on 19 September 2017
Sent: 19 September 2017 10:45
Subject: RE: Request for information (FOI_2017_54)
Case Reference: FOI_2017_54
19 September 2017
Thank you for your request for information dated 4 August 2017, which you later clarified on 1 September 2017, concerning the total expense of British Council’s marketing and promotion activities in the UK, Canada, China and India for 2016. Your request has been handled under the terms of the Freedom of Information Act (FOIA) 2000 and has been passed to me for reply.
Please find below the information you have requested.
|Country||Total marketing activity spend 2016-17|
Marketing activity includes graphic design, promotional merchandise, marketing materials, advertising, promotional printing, market research, internet advertising, billboard adverts, newspaper adverts, public relations, radio/TV advertising, trademarks and transit advertising.
Please note that the marketing activity spend for the UK isn’t entirely for UK specific marketing but more so global given our headquarters are in the UK.
I hope the information provided has been useful.
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