The Request

Received on 4 August 2017

From: British Council [mailto:IGDisclosures@britishcouncil.org] 

Sent: 04 August 2017 13:03

To: IG_Disclosures

Subject: Form submission from: Information Request Form

Dear Sir/Madam,

What is the total expense of British Council’s marketing and promotion activities in the UK, Canada, China and India?

Thank you

 

Our Response

Responded on 19 September 2017

From: IG_Disclosures 

Sent: 19 September 2017 10:45

To: 

Subject: RE: Request for information (FOI_2017_54)

Case Reference: FOI_2017_54

19 September 2017

Dear 

Thank you for your request for information dated 4 August 2017, which you later clarified on 1 September 2017, concerning the total expense of British Council’s marketing and promotion activities in the UK, Canada, China and India for 2016. Your request has been handled under the terms of the Freedom of Information Act (FOIA) 2000 and has been passed to me for reply.

Please find below the information you have requested. 

Country Total marketing activity spend 2016-17
UK £6,961,311
India
£1,210,745
China £1,778,569
Canada £153,352

Marketing activity includes graphic design, promotional merchandise, marketing materials, advertising, promotional printing, market research, internet advertising, billboard adverts, newspaper adverts, public relations, radio/TV advertising, trademarks and transit advertising.

Please note that the marketing activity spend for the UK isn’t entirely for UK specific marketing but more so global given our headquarters are in the UK.

I hope the information provided has been useful. 

If you are dissatisfied with the handling of your request, you have the right to ask for an internal review. Internal review requests should be submitted within two months of the date of receipt of the response to your original letter and should be addressed to: 

Information Governance Advisor (Disclosures)

Information Governance and Risk Management 

British Council

Bridgewater House

58 Whitworth Street

Manchester

M1 6BB 

Email: IGDisclosures@britishcouncil.org 

If you are not content with the outcome of the internal review, you have a right to appeal to the Information Commissioner for a decision at: 

The Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Phone: 0303 123 1113 

Website: www.ico.org.uk

Yours sincerely

Information Governance Advisor (Disclosures) | Information Governance and Risk Management Team

IGDisclosures@britishcouncil.org 

https://www.britishcouncil.org/organisation/transparency/freedom-informa...