The Request

Received on 1 April 2017

From:  

Sent: 01 April 2017 13:16

To: IG_Disclosures

Subject: Request for Information: Funds spent on internal communication activities including campaigns, consultancy and tools

Please can you provide the following information for the period from 1 April 2016 to 31 March 2017, I am looking at a number of global organisations and how they spend money on internal communications.   

1. Expenditure for the commissioned work for internal communications arising from the UK HQ Internal Communications Team including:-

•consultancy & design

•agencies if different

•tools 

•print materials

•staff time

2. Communications concerning the planning, set up and running of internal campaigns 

3. Estimate on return on investment for said expenditure  any information on the expected benefits of the campaigns. 

4. Amount of nugatory or written off expenditure for internal communications campaigns. 

5. A list of existing tools and new tools being used by the Internal Communications team, estimates of adoption on those tools would be helpful.

6. Estimate of wastage on print materials - e.g. average volume of print materials stored per month over the period.

For clarity communications should include electronic and written (scanned readable copies will do) and include but is not restricted to EMail and Social Media Activity including on all cloud hosted services used by the Internal Communications Team whether centrally provided or not (so any tools used by individuals in the team for British Council Business even if they consider those tools 'personal').

Regards 

 

The Response

Responded on 3 May 2017

From: IG_Disclosures 

Sent: 03 May 2017 13:01

To: 

Subject: RE: Request for Information: Funds spent on internal communication activities including campaigns, consultancy and tools

Case Reference: FOI_2017_25

3 May 2017

Dear 

Thank you for your request for information dated 1 April 2017 concerning expenditure for internal communications within our UK Communications team. Your request has been handled under the terms of the Freedom of Information Act (FOIA) 2000 and has been passed to me for reply.

For your ease of reference, I have restated your request below in bold and have provided our response beneath each point.

1.Expenditure for the commissioned work for internal communications arising from the UK HQ Internal Communications Team including:-

•consultancy & design    £12,205.76 – paid to internal design team for campaign materials

•agencies if different        Not applicable

•tools                                 £692.31 Annual fees for software used in internal comms

•print materials                 No cost

•staff time                          £205,000

2.Communications concerning the planning, set up and running of internal campaigns 

The planning of corporate internal communication campaigns is carried out internally by the corporate communications team. Therefore no budget is spent on the planning of corporate campaigns, apart from staff time. We use our existing channels to run our campaigns.

3.Estimate on return on investment for said expenditure any information on the expected benefits of the campaigns. 

No direct ROI monitored, staff engagement is measured through bi-annual staff surveys and surveys are undertaken after major campaigns to gauge staff understanding of key messages and impact of how comms supported the business deliverables.

4.Amount of nugatory or written off expenditure for internal communications campaigns. 

None

5.A list of existing tools and new tools being used by the Internal Communications team, estimates of adoption on those tools would be helpful.

We use several internal channels to reach staff, including:

•A weekly newsletter, produced in-house, to all 12,000 staff

•Yammer – about 1000 staff use it regularly

•Intranet – available to all staff

•Global staff talks, broadcast live – quarterly and usually about 500 attendees

•Management Brief newsletter sent fortnightly and produced in-house - sent to 590 staff.

•Departmental monthly face to face briefings by senior leaders, informal and no numbers taken of attendance.

•All staff emails – rare and for big announcements.

6.Estimate of wastage on print materials - e.g. average volume of print materials stored per month over the period.

We don’t print internal communications for staff. All are available electronically on our intranet and downloaded as needed by staff.

For clarity communications should include electronic and written (scanned readable copies will do) and include but is not restricted to EMail and Social Media Activity including on all cloud hosted services used by the Internal Communications Team whether centrally provided or not (so any tools used by individuals in the team for British Council Business even if they consider those tools 'personal').

I hope the information provided has been useful. 

If you are dissatisfied with the handling of your request, you have the right to ask for an internal review. Internal review requests should be submitted within two months of the date of receipt of the response to your original letter and should be addressed to: 

Information Governance Advisor (Disclosures)

Information Governance and Risk Management 

British Council

Bridgewater House

58 Whitworth Street

Manchester

M1 6BB 

Email: IGDisclosures@britishcouncil.org 

If you are not content with the outcome of the internal review, you have a right to appeal to the Information Commissioner for a decision at: 

The Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Phone: 0303 123 1113 

Website: www.ico.org.uk

Yours sincerely

Information Governance Advisor (Disclosures) | Information Governance and Risk Management Team

IGDisclosures@britishcouoncil.org 

https://www.britishcouncil.org/organisation/transparency/freedom-informa...