Aim for about 300 words (up to 2000 characters including spaces). If you need to more to cover the topic, consider splitting the body content up, and perhaps using ‘Show hides’.
Try to ensure that there is a payoff for the user – why is the user accessing this page, and not clicking somewhere else.
Try to avoid adding links – these can be added in the fields below.
Be cautious when adding tables – long complicated tables full of links, are bad user experience.
Images cannot be embedded in the body text.