Hilary Cross joined the British Council as Director Strategy and Engagement, and the Executive Board, in January 2016.
Hilary has inspired and delivered award-winning marketing and public affairs activity for 25 years. A strong believer in the power of engaging customers and driving creative excellence to build brands, she has a substantial track record helping organisations to tell their stories with passion and clarity to drive business success. She is responsible for the British Council's global corporate and brand strategies, strategic marketing and corporate communications as well as policy development and external relations across all countries of the UK.
On the executive board at Macmillan Cancer Support for eight years, Hilary helped to ensure the charity raised and spent its £230m income wisely and well to the maximum benefit of people affected by cancer. As Director of Marketing and Communications, she led enormous growth in brand awareness and engagement with Macmillan, one of the UK's best loved charities and Marketing Society Brand of the Year 2014.
Hilary has a keen interest in social justice, the arts and Tottenham Hotspur Football Club. She is a trustee of Prisoners' Education Trust and Encompass, the Daniel Braden Reconciliation Trust.