Legacy promise reaches 25 million around the world

Tuesday 01 July 2014

 

Coe’s London 2012 International Inspiration legacy promise reaches 25 million around the world

• Lord Coe reveals that pioneering social and sporting London 2012’s international legacy initiative, the International inspiration Programme, has far exceeded target to inspire 12 million children and young people across 20 countries

• Two years on from London 2012, the hugely ambitious global programme, the first of its kind associated with an Olympic and Paralympic Games, has now reached over 25 million children and young people 

• Delivered through a unique and highly successful partnership between UK Sport, British Council, UNICEF UK and the newly established legacy charity ‘International Inspiration’

Lord Sebastian Coe, Chair of International Inspiration and London 2012, today revealed that, two years on from the home Games, the UK’s pioneering International Inspiration Programme, a sporting and social legacy initiative that underpinned the British bid to host the Games, has exceeded all expectations in reaching over 25 million children and young people across 20 countries around the world. 

Conceived from a promise made by Lord Coe in Singapore in 2005 to ‘reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport’, the programme has far surpassed its original ambition to inspire 12 million children and young people in 20 countries around the world.

The final evaluation report on the International Inspiration programme, undertaken by the independent evaluation and monitoring organisation Ecorys UK explored whether the programme had achieved its objectives, the impact of the programme and the extent to which it had delivered a sustainable legacy. The report found that the programme contributed to positive change at three levels of society:

• over 25 million children and young people have been inspired 

• over 250,000 practitioners (teacher, coaches and leaders) have been trained, giving future generations around the world a stronger, more sustainable foundation to build local and national sporting systems and structures 

• 55 national policies, strategies and legislative changes have been influenced

The Ecorys report states that these changes have contributed to “wider benefits for children and young people” in the 20 countries that have benefitted, “including healthier lifestyles, increased engagement in education, personal development and social inclusion.” 

Lord Coe, chair of International Inspiration, said: “It’s nearly ten years ago that I made a promise to ‘reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport’, and nearly a decade on we will have inspired over 25 million children and young people around the world by providing education and sporting opportunities that they otherwise wouldn’t have had.

“I am incredibly proud that we managed to make a difference, using sport as a tool for development, for so many children and young people all over the world, as a direct result of hosting the London 2012 Olympic and Paralympic Games here in the UK.”   

Liz Nicholl, Chief Executive of UK Sport, said: “The UK is a nation that cares passionately about international sport at all levels, and it has been our privilege to have been involved in this unique partnership delivering sport, and the associated benefits, to so many children and young people throughout the world. The International Inspiration Programme has far surpassed all that we imagined it could achieve, and the foundations laid will continue to ensure an enduring international legacy from the London 2012 Games. UK Sport will take the experiences, relationships and friendships created through this programme to continue to champion sport as an important tool for development around the world.”  

Sir Martin Davidson, Chief Executive of the British Council, said: “The British Council is proud to have played a part in what has been a true success story for the UK. Through International Inspiration we and our partners have not only helped to inspire millions of young people around the world to take part in sport and PE, we have also supported a vision of how sport can be used as part of education. This vision has been embraced by Ministries of Education and Ministries of Sport the world over, helping to create a truly international legacy for the London 2012 Olympic and Paralympic Games.”  

UNICEF UK Executive Director, David Bull said: “To have successfully reached and changed for the better the lives of over 25 million children in 20 countries through the London 2012 Olympic and Paralympic Games is a huge achievement that we at UNICEF are incredibly proud to have been part of.

“The success of International Inspiration shows us what a unique power sport has to reach children and young people and help them achieve their dreams, even when they are faced with overwhelming poverty and adversity. It is a legacy that we are very much committed to and will live on for many years to come.”

As the delivery partners close the phenomenal first chapter of the international legacy story for the London 2012 Games, another opens as the charity International Inspiration is delighted to have received support from the UK’s Department for International Development (DFID) to continue its work to involve, inspire and improve the lives of children, young people and marginalised groups around the world.  

Discussing the funding, Lord Seb Coe, Chair of International Inspiration, said: “This support from DFID illustrates both International Inspiration’s and the Government’s commitment to sustain the legacy of London 2012 by using sport to inspire and change lives around the world.  We welcome this support and look forward to the future with excitement.”

Notes to Editor

For more information or interview requests, members of the press should contact: 

Gagandeep Bedi, Communications Officer, International Inspiration: gagandeep.bedi@uksport.gov.uk / 020 7211 5233 / 07920 478994

UK Sport

UK Sport is the nation’s high-performance sports agency. Its mission is to work in partnership to lead sport in the UK to world class success. Primarily this means working with our partner sporting organisations to deliver medals at the Olympic and Paralympic Games. UK Sport’s strategic direction helped British sports and athletes deliver 65 Olympic and 120 Paralympic medals at London 2012 and a record equalling 4 Olympic and 6 Paralympic medals at Sochi 2014. UK Sport also has responsibility for activities best delivered at a UK level, such as: bidding for and staging major sporting events in this country; increasing sporting activity and influence overseas; and promoting sporting conduct, ethics and diversity in society. UK Sport is funded by a mix of Government Exchequer and Lottery income. More @ www.uksport.gov.uk

For more information or interview requests, members of the press should contact: 

Jessica Whitehorn, Senior Press Officer, UK Sport: Jessica.whitehorn@uksport.gov.uk / 020 7211 5174 / 07747 562532

The British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide. We work in more than 100 countries and our 7,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publically-funded grant provides less than 25 per cent of our turnover which last year was £781m. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.

For more information, please visit: www.britishcouncil.org. You can also keep in touch with the British Council through http://twitter.com/britishcouncil and http://blog.britishcouncil.org 

For more information or interview requests, members of the press should contact: 

James Keegan, Advisor Sport Communiations, The British Council: james.keegan@britishcouncil.org / 0207 389 4720 / 07810 155 888

UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. UNICEF UK raises funds for UNICEF’s emergency and development work and advocates for lasting change for children everywhere. We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN. For more information, please visit www.unicef.org.uk    

For more information or interview requests, members of the press should contact: 

Liz Jones, Press Officer, UNICEF UK: lizj@unicef.org.uk / 0207 375 6030

International Inspiration

The charity International Inspiration (IN) uses the power of sport to involve, inspire and positively impact upon the lives of children, young people and marginalised groups around the world – providing them with rights and opportunities that they may otherwise not have had. More @ www.internationalinspiration.org 

Gagandeep Bedi, Communications Officer, International Inspiration: gagandeep.bedi@uksport.gov.uk / 020 7211 5233 / 07920 478994

Ecorys

Ecorys UK, part of the international research, consulting and management services company Ecorys,  provides high-quality communication, research and technical assistance services across education, economic and social policy areas. Ecorys employs over 150 staff in the UK specialising in education and culture, communications, public grant managed programmes and capacity building. Our mission is to add value to public service delivery through our experience of the entire policy cycle www.uk.ecorys.com