The British Council has appointed Hilary Cross as Director Strategy and Engagement. Reporting to the Chief Executive, Sir Ciarán Devane, Cross will sit on the British Council’s Executive Board and will join the organisation in January 2016.
Previously, Cross has led Macmillan Cancer Support's marketing, communications, policy and public affairs functions. During her tenure, Macmillan became the UK Brand of the Year (2014) and Cross was also shortlisted for Marketing Leader of the Year 2015.
“I am extremely thrilled to be joining the British Council at a time when the impact and influence of cultural relations is becoming increasingly important across the world,” commented Hilary Cross. “Working with my senior colleagues and my team I look forward to further demonstrating the positive difference that the British Council makes to the stability, security and influence both of the UK and the countries in which it operates."
As Director Strategy and Engagement, Cross will have overall responsibility for the strategic direction of the British Council’s marketing, communications and external relations.
“I am extremely pleased that Hilary is joining the British Council in such a pivotal senior role,” added Sir Ciarán Devane, Chief Executive, British Council. “Her proven track record in delivering high impact and integrated strategies will further help the British Council demonstrate the long-term and sustainable value it delivers to the UK and globally.”