Culture Means Business

How international cultural relationships contribute to increased trade and competitiveness for the UK

May 2013

This British Council report shows that culture is key to UK commerce in two ways: people overseas who have experienced UK culture are significantly more interested in doing business with the UK; and they also rate the country more highly as a destination offering business opportunities. The report is based on research carried out for the British Council in ten countries by Ipsos MORI and YouGov.