1. The UK government’s GREAT Britain campaign aims to promote the UK internationally as a GREAT place to visit, study and do business.
2. The British Council is a partner in the campaign and through it we are raising awareness and promoting the UK’s strengths in education, English language and the arts.
3. The British Council is working closely with the Foreign and Commonwealth Office (FCO), UK Trade and Investment (UKTI), Cabinet Office, the Department for Business, Innovation and Skills (BIS), Visit Britain and private sector partners to achieve the maximum impact at the least cost.