Location:       UK/Vietnam 

Apply by:       23.59 GMT on 6 March 2019

Start date:     18 March 2019

End date:       end March 2020 (anticipated)

About the project

Next Generation is a global research programme initiated in countries that are experiencing a period of significant change, with the purpose of ensuring that young people’s voices are heard and their interests properly represented in decisions that will have lasting implications for their lives. The stated aims of the programme are to:

  1. Understand youth attitudes and aspirations
  2. Amplify youth voice
  3. Support better youth policy-making

This research has been conducted in countries including Pakistan, Tanzania, the UK, Colombia, Turkey, Sri Lanka and South Africa; there is currently work underway in Ethiopia, Myanmar and Germany. The study seeks to analyse the conditions that support young people and allow them to reach their potential as fulfilled, productive and active citizens. The research is always completed with a series of recommendations based on supporting policy change.

We look to see how one or more significant changes or periods of activity affects young people’s view of themselves and their place in the world. As examples: the UK research was sparked by the Brexit referendum; in South Africa, the coming of age of the ‘born free’ (post-apartheid) generation; and in Colombia, by a young generation coming to terms with the new peace settlement.

The McKinsey Global Institute describes Vietnam as a “recent outperformer” – an economy that has consistently outpaced US growth since 1996. It is also experiencing rapid demographic and social change. Vietnam’s population reached about 95 million in 2017 (up from about 60 million in 1986) and is expected to expand to 120 million. Currently, 70 percent of the population is under 35 years of age. 

The 2005 Youth Law created the foundations for the state to engage with youth; in 2010 the Department of Youth Affairs was created to design, implement and monitor youth policies. The Vietnamese Youth Development Strategy 2011-2020 includes targets on education, health,  jobs, respect and patriotism. All ministries or ministry-level agencies and all provinces have now issued their own youth development programmes.

Vietnam is a key player in the ASEAN region. As an emerging economy, the country also has increasing influence on the world stage. It has changed rapidly from the socialist market-oriented economy imagined by the architects of the Đổi Mới policy to an economy with significant private enterprise and foreign investment, a booming electronics sector and a vibrant programme of innovative start-ups. 

Where does this leave Vietnam’s youth? How is the rapid social and economic change impacting their lives now, and how they imagine their futures? How do they perceive their identity in terms of local, national and international connections? What are their aspirations in education, employment and culture? And what are their concerns?

Are the current opportunities for young people meeting the expectations they have for their own lives and for their society? How do they navigate their lives, their interactions with their peers, their elders and with the wider world? And given what they have to offer, what are the conditions needed to help them realise their goals?

About the role

We are looking for researcher(s) who can carry out all aspects of the research process – literature and policy review, survey design and delivery, qualitative research design, analysis and recommendations. Suppliers are welcome to sub-contract elements.

Qualifications and experience required

The British Council is looking to appoint a reputable service provider with the following qualities:

  • Strong qualitative and quantitative research portfolio, evidenced by previous projects
  • Expertise in conducting interviews and identifying case studies – evidenced by previous research projects and consultancy 
  • Strong dedicated team with suitable experience and qualifications
  • Knowledge and expertise of Vietnam, particularly youth and youth issues
  • Offering good value for money 
  • Capacity to deliver within the timeframes set out

How to apply

Please read the full research outline, and then complete Annex 2 (supplier response), Annex 3 (pricing approach) and Annex 4 (qualification questionnaire). Send the completed documents by the deadline to Christine.wilson@britishcouncil.org