Inspiring a generation

The London 2012 bid promised to “reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport” - Lord Coe, 2005.

Soon after the successful bid to host the Games in 2005 in Singapore the British Council declared its willingness to play its part for the UK in the international ambitions for the educational and cultural aspects of the Games.

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