The Showcase, during the London Festival of Architecture and the London Design Festival, presented insights into architecture and design from 46 countries. In total, there were 39 exhibitions showcasing the innovative work of over 75 international architects and over 50 designers, with over 30 curators, academics, artists and film-makers participating and nine universities involved. There were over 75 events including talks, symposia and film screenings which took place during the Showcase, with an estimated audience of over 62,500 people. A total of 40,000 International showcase guides were distributed through embassies and at key locations in London, including; RIBA, Architecture Foundation, Design Museum, Tent London, Design Junction, 100% Design, ICA, The Building Centre, Victoria and Albert Museum and London based Architecture and Design studios.
The Showcase was mentioned widely in the media, noting the diversity of innovation from all over the world.
The Showcase, formally held on a biannual basis, will now happen annually from 2013 onwards.
The British Council’s International Architecture and Design Showcase formed part of the London 2012 Festival, and was run in partnership with the London Festival of Architecture and the London Design Festival and various London Embassies and Cultural Institutions.